Little Book Chapter 7!

SPEAKER_00 0:09

Welcome to the Whiskey Chasers, where we talk about our passion for whiskey and its history, either amongst ourselves or while interviewing distilleries. Hello while enjoying a glass. I'm Steve. I'm Nick, and I'm Chris. Please enjoy responsibly while enjoying this week's episode of the Whiskey Chasers.

SPEAKER_01 0:29

Little book chapter seven. Number seven. Chapter seven, no Steve, still Cody. Still Cody. We're excited to have Cody. We're very excited to do it. Still no Steve. You know, I mentioned on chapter five that I felt like there was a divide between one through four and five through eight. Like kind of like a book series. Chapter five, uh, the invitation. He he really talked about the drinker. Like, this is why he did it for the drinker. Chapter six, the finish was for the drinker. Chapter seven in retrospect is for the drinker. So I feel like five through eight is very much for like the drinker. Like, let me cause a pause for them that are drinking this to really think about a pause. Cause a pause or for the drinker. I don't know. To either invite or to to make them question the finish in the whiskey, or for this one, the in retrospect. So offers the curious drinker a chance to explore where American whiskey can go by looking back to where it's been.

SPEAKER_03 1:31

So in retrospect, it is about the whiskey. Yes.

SPEAKER_01 1:34

In retrospect, but like where, like essentially, a better way of putting it, not necessarily where it's been, but where it came from.

SPEAKER_02 1:43

Dude, I picked the perfect pipe tobacco and pipe pipe. Really? Yeah, because you think about it, like all pipes used to be corncob pipes, you know what I mean? And then Prince Albert's one of the oldest things in the game. You know what I mean? Like it's been around since forever. It's like the original.

SPEAKER_01 1:59

The OG OG, you know. And I mean, the interesting part about this one, like you said, where it's been, right? It really pushes the drinker into the whiskey. Up until now, it's been what's gonna happen ahead. Chapter four, brown rice bourbon. Then you got basil Hayden Toast. You know, chapter five, you got that malted rye, you got the two that he does for Harden's Creak, and then he's got one for Basil Hayden. Chapter six, now we got American Single. Chapter seven is no longer what's ahead, but what's behind us? Where did we come from? We can't forget that. And he also did that for the third iteration, one through three. If you look at that as a series, chapter three was all of a sudden, let's pull back the reins and go, what's behind us? We can't forget where we came from. So that's again why I say it really feels like one through four is a series, five through eight's a series.

SPEAKER_02 2:52

This one's even more so. Like what I'm getting so far from the two sips I've had is very classic bourbon flavors. Um with a first thought, with some backbone. And it's it's even more reminiscent of like what you think of when you think of old granddad and and like the the old OG bottles, you know what I mean? The tried and true bourbons out there. It's got beam, it's it's beam all the way through it, but it's like classic bourbon, even more so than like the uh the one he was paying homage to like Jim Beam. That was even more of like a like the best dish served on the best plate. This is like what what we're made of, you know what I mean.

SPEAKER_01 3:34

Would you say this is what we're made of and what's to come? Like a combination of the two, not just what's behind us?

SPEAKER_02 3:40

I don't know. Uh right now what I'm getting is just classic, like classic, but like but it's like high-end classic. Oh yeah, yeah, like refined. Yeah, yeah. This is yeah, this is it's not junk, it's but it's it's um been put back. You know what I mean? Yeah, it's it's quality. Quality of what like bourbon should be, though.

SPEAKER_01 4:00

Would you say chapter three is like uh a guy in jeans, nice shirt, nice jeans. This is like white uh black tie affair kind of thing, like super, like very fancy kind of feeling.

SPEAKER_02 4:09

The number three was trying to show like pay homage, right? Like you're like you're putting your best effort into something and you're kind of gifting it to like your family. You know what I mean? Like it's more that's more of like a ceremonial type of thing. This is more of like what's in the blood, you know what I mean? Like right.

SPEAKER_04 4:27

It's not like an outward white-collar appearance kind of thing. It's like uh it's like a blue-collar person that like is just really stand-up, like knows, is really knowledgeable in their craft, like really does really great work, that kind of thing. Like it goes back to the roots of your family. I mean, you're talking about like fourth generation plumbers, like you, you know, you're not like a white-collar, like suit and tie kind of guy, but you put out good quality work, you know, you know your stuff.

SPEAKER_02 4:56

Yeah, you know, so like if you're an Italian, uh like like hardcore Italian, American Italian, and you grew up eating spaghetti, and you went back to Italy and you had like legit spaghetti, it's still spaghetti, but it's the best spaghetti. It's like the real spaghetti. That's what this is. It's like real, it's still spaghetti. It's all spaghetti, you know what I mean?

SPEAKER_04 5:18

And like spaghetti is pretty cheap to make, and like cheap, it's not, but it's the best.

SPEAKER_02 5:22

Like this is like the this is what spaghetti is. This is what we all came from, right? You know what I mean? That's what this is. This is that's what this is, I think.

SPEAKER_04 5:31

So I've had two sips of this so far, right? Both times, it's really hot on the front, really hot, and then it like comes down and it's very like silky and like refined, and then you get that like just quintessential, sweet, brown sugar, bourbon aftertaste that um that is like comforting at the beginning. It's like you know, kind of a punch, and it's like, whoa, there's a lot going on. It's kind of hot, a lot of flavor. And then like I was surprised because I was reading the like 11 bottles that are in this or 11 barrels. There's like tons of stuff in this. Uh, so there's a lot going on, but all the way up to 18 year, and there's several above 10 years in this, and so I think that is what that middle portion is, where it's that like silky refined that kind of comes through right in the middle. Yeah, and then almost all of them are bourbons, and so I think that's you know, obviously where that that bourbon comes from at the end, that quintessential flavor that you get. But I don't know what's going on in the beginning. I mean, there's there's a single mole in there, there's some younger bourbons as well. So maybe that's what that is. Yeah, yeah. The beginning is crazy.

SPEAKER_02 6:48

Packs of wallet, but that's what you expect bourbon to do, you know what I mean? So, like, that's that's why it's so such a classic. Like, it's like packs of wallet, but then you get the refined kind of aged bourbons. It finishes off with the lingering finish of like a this has got the most vanilla in it as far as any of the little books we've had so far, which is such an American bourbon flavor. You know what I mean? It's got some caramel in there, some brown sugar, like you said, but it's got a lot of vanilla. It's good. It this is it's great, great. Like smack you in the face, bourbon. You know what I mean? Like it's good.

SPEAKER_04 7:20

What's funny is like this is gonna sound like an emotionally unhealthy example, but or hear me out. It sounds like somebody that is like a loved one, a family member that like smacks you, and then you're like mad at them, and then they like give you a hug, and they're like, I'm sorry.

SPEAKER_02 7:35

You know, it's a clap and tickle.

SPEAKER_04 7:44

Because at the beginning it is, it's like strong, it's bold, there's a lot going on, and then by the end of it, the aftertasting it when it tapers off, you're like comforted. You're like, oh, okay, yeah.

SPEAKER_02 7:56

You know, it's like being it's like being chastised by your by your loving parent. It's not gonna feel good at first, but they're doing it because they love you. Yeah, right, exactly.

SPEAKER_04 8:05

Yeah, that's what this, that's what this experience is.

SPEAKER_02 8:08

Right. That's what this bottle is. Yeah, it's good, man. I think this is I think this is great. I think it's not anything to like, like there's not gonna be a ton to talk about as far as the flavors go, but it's just damn good. Like, there's no other way to put it. Like, it's just good bourbon, you know. I think it's I think it's I think it's really hitting it. Like, as far as like, man, you know, we've done all the way up to this point, like it's one of the top ones for me. This is good bourbon, yeah. What do you think, Nick?

SPEAKER_01 8:38

You gotta look on your face like I know more than you guys, so it's not fair, but it's so interesting to sit uh sitting on the outside looking in. So Beam, whether it's Freddie or just the company, is quoted saying, as this bottle's being put out, that hopefully by now we have challenged drinkers enough to be intrigued by this bottle. That to me is interesting to read and and think that's a conflicted. Like, what is he saying by that? Yeah, because every bottle I feel like has been a challenge, and hopefully, by that we're intrigued by the bottle. Every bottle we've been intrigued by. So, what are you trying to say? So, take into consideration this is 2023. So he is now the uh head distiller when this bottle comes out. Also, take into consideration he's around our age, so he doesn't have kids old enough to to really be distilling. So uh you gotta think okay, I'm I'm taking on master distiller, head distiller. There's gonna be a lot of responsibilities to take over and to do, and my my pet project, my my baby, is gonna have to not have as much attention shown to it as I look after everything else, right? When I said there was a great divide between chapter six and seven and eight, the great divide is he has found a way to challenge and grow the knowledge of the younger generation within chapter seven and chapter eight. Because he has found an intern that has taken on the blending and has taken on little book.

SPEAKER_02 10:16

So he didn't blend this one, is that what you're doing?

SPEAKER_01 10:17

So he oversaw it, but he didn't do it. So the idea behind it was let's use little book as a way to grow the next generation, as a way to allow that challenge. Yeah. And uh, and I don't know how they choose their interns, I don't know how that what that looks like. I don't know if the same intern is two consecutive years or how long.

SPEAKER_02 10:38

So they played it, they played it safe. Is that what you're getting at?

SPEAKER_01 10:41

I don't know if they played it safe, but they played with what knowledge they had. Took a little bit of everything, right? They took a little bit of everything. You guys talk about this. This is gotta be good. We can everything. The quintessential bourbon, and it is quintessential bourbon. This is really, really good. This is this is nine and day different from everything prior. It's it's damn fine bourbon.

SPEAKER_02 11:00

Yeah, like uh but it's it's it's the uh old forest or damn fine, yeah, or old or old fine or whatever.

SPEAKER_01 11:06

Very old fine, I think is what that one is.

SPEAKER_02 11:08

So this should be called Little Book, Damn Fine Bourbon. That's what it is.

SPEAKER_01 11:13

It's so so good and so exceptional compared to anything else out there on the market, but it's not the same challenge for me. I appreciate it, I thoroughly appreciate it. And there's a small challenge, there's a small thinker involved in it, but it's not we're not talking chapter six, we're not talking chapter seven, we're not talking even chapter two, where it's like, holy crap, I got a ton of Canadian with rye, American rye whiskey that I'm trying to parcel out what's the Canadian versus what's the American. This is like born and bred American, and it's really good.

SPEAKER_04 11:49

I mean, the thing about that though is like it's not like I love Elijah Craig, but like if you buy like standard Elijah Craig, that's American bourbon, very standard. There's no thinking that's just bourbon, right? Like it's exactly what you think of bourbon.

SPEAKER_02 12:07

It's it's all granddad, same thing. Exactly.

SPEAKER_04 12:09

Right, it's it's the bourbon experience, right? This is not that. Like it's I feel like it's reminiscent of that, but it's like refined, there's some extra dynamics, like it it has the backbone and it's reminiscent of bourbon, but it's the best of it. It's yeah, it's it's better than that. Like it's there's more going on. Like, is it like I agree with you? Like, there's not like a crazy challenge, there's not, it's not super complex, there's not a ton going on, but it's it's definitely more than your standard, you just go by Elijah Craig. There's there are levels to this there you can tell of the same.

SPEAKER_02 12:49

If if you go and watch me play golf, and I'm not a bad golfer, I'm a decent golfer. If you watch me play, especially if you're not a golfer and you watch me play golf and you play golf with me, say you're a non-golfer and you play golf with me, you're gonna watch me play golf and you go, that's how you're supposed to do it. Okay, because I've done it long enough and I have a decent game. That's how you're supposed to do it. That was good, that was a good 18 rounds. That's what golf is, period. Um, then you watch Tiger Woods do the same thing that I just did, right? The same exact thing. Like you're like, oh, no, that's that's something else. Like that, like I saw golf. This is golf, something else. Like, it's the same game, but like this is like the best. Like the way I did it wasn't bad, but the way Tiger Woods does it is something else. It's the same thing, though, but better, but better. That's what this is. Like, this is still bourbon, like regular old quintessential flavors, like reminiscent, what all the things we were saying. This is bourbon, bourbon, but better.

SPEAKER_04 13:53

But exactly, but tiger was yes, yeah, but like that's it doesn't end there. You can't just say this is bourbon, period. Like, no, there's another half of the statement.

SPEAKER_02 14:03

It's it's yeah, that's exactly how you would describe it. And all that to say, what's interesting is you know, you're saying there's all these what 18 barrels or whatever the hell it is. There's a ton of this. There's a ton, right? Like it just goes to show you that if you took if you took any of like Jim Beam's like barrels, like decent barrels, and threw them all together, like you're gonna have a good product. Now, these are probably like some of the best of the best. And you throw 18 in there, you're gonna get and it's not like that crazy, which goes to show you too that like you know what they're doing is fairly standard. You know what I mean? So when you do get a variation from them, it's like wow, this it really is different because this is 18 different things or whatever thrown together, and it's working, they're working perfectly together in harmony. Like that's a lot of working parts.

SPEAKER_01 14:51

You want to know what's in it? 18-year-old bourbon, 17-year-old bourbon, 10-year-old rye, nine-year-old bourbon, five-year-old straight malt whiskey finished in applewood smoked barrels, four-year-old bourbon, and four-year-old rye.

unknown 15:08

Okay.

SPEAKER_01 15:10

And they're all working well together, too. All working well.

SPEAKER_04 15:13

I mean, there was a decent variety in there. Um, 10-year-old rye, four-year-old rye, and single malt with the applewood smoked, which we uh deliberated on last week.

SPEAKER_02 15:25

But I think it works here because it's a small component. It works here just like if you use malt in anything, it doesn't stand out as a small component.

SPEAKER_04 15:32

It's just interesting though, like how this whole time we've been talking about quincentral bourbon. Only only about half of it is bourbon. You know what I mean? That's interesting.

SPEAKER_02 15:44

But that that's what amplifies it, right? It's that other stuff that's amplifying it.

SPEAKER_04 15:48

It elevates that does it so well.

SPEAKER_02 15:51

It's such good, but it's it's it's it's it's yeah, it's amplifying it, it's lifting it up.

SPEAKER_01 15:56

I get so excited about this model in particular, the the the divide, because this also oh, I believe this is also around the time that uh Freddie No Jr. did uh the uh special release of Little Book that was for breast cancer. And for that release, he had little to do with the blend and more oversight of the final product. You started a new chapter, so to speak. This is the divide, a new chapter of a generation. There's not a there's possibly not a generation old enough within the the no family, the beam family to take over or get groomed to take over. And in any other case, they could just say, Ah, screw we'll just keep doing what we're doing. We're not gonna train up anyone else, we're not gonna help anyone else, we're not going to harness that innovation within anyone else. And with a young guy that takes on more responsibility, he says, no, I'm gonna find someone else that may never be a part of this distillery again. They may go on to be a part of someone else, and that's fine. But I want to help try to harness that innovation within them. Who else is doing that? Who else is caring that much to want to take the time to figure that out or to even start the process of of that? Again, as as a his generation and looking younger, I look at man, they they really do believe in what's next. They really do believe in what could be next.

SPEAKER_02 17:57

It shows how successful he's been too, because if you remember we talked about the first couple bottles, they were kind of like, eh, we'll see how it goes, right? Like it was a trial thing, and they're like, if it doesn't work out, we're not doing this. Yeah. So and then now all of a sudden he's like to the point where he's got an apprentice, like doing this stuff, you know what I mean? They trust him that much that they're like, you're you don't even have to be like solely in charge of it.

SPEAKER_04 18:21

It's another degree away from him, it's a whole nother degree, yeah.

SPEAKER_02 18:24

So they went from like, don't really trust you to like trust you to like trust you to pick somebody else to do this, kind of a thing and oversee it. That's a that's a shows how successful he's become, um, and also showing what you're saying too, that they're they have faith in themselves as well. You know what I mean? So and have faith in the next generation, and yeah, you know, like giving them opportunities to otherwise, if you don't give the next generation opportunities, you gotta expect failure. You have to do that. I always say give people give people opportunities to surprise you, you know what I mean? Give people opportunities to succeed. Uh, and when when we don't do that, whether it's parenting or whatever it is, because I have that conversation pretty often with other people, you don't give your the people an opportunity to to succeed, a chance to succeed, you have to expect failure, or at least the same old, same old, which nobody wants. What you want is growth, right? Growth, maturity, aspiring, all these things. And yeah, you're right. Jim Beam, like, they're not afraid to like innovate. Coming back to that, like they're not stuck so stuck in their ways that they're like, let's do it. You know what I mean?

SPEAKER_01 19:34

Right. Worth the risk. We've often talked about how they're almost the craft distillers of big distillers. This kind of innovation you'd see with Neely Family Distillery, you'd see with like Jeff the Creed, you'd see with Journeyman, you you'd see that kind of passion and innovation within the smaller distilleries. And you've got it with a big distillery. What excites me so much is the fact that it's now turning the mirror almost of like it's not about Freddie. Now let's figure, let's find another person that has this passion. Let's let's let them harness that passion and innovation. And once we help them harness it, we then set them loose. Like that part of it excites me even more of like setting loose of like you may not be part of the Bean family. But now there's hope for other big brand distilleries for them to hire you and go, oh, we can innovate, oh, we could see something different, even with our own product. Well, it's show spacing your product.

SPEAKER_02 20:37

Like you could almost like mix any of our stuff together and it's gonna be good, you know? Like it's kind of what it's showing too. The what the way that this is proportioned out, the more I drink it, the more I like it. I don't know about you, but like I every sip, I'm like, this is getting better and better and better and better. And it's somewhere right around that like three-quarters of the way through the initial sip before you swallow when you finish. That's my favorite part. That like you get the first forefront, like you're saying, it's kind of like powerful, and then it's like smooth, smooth, and then as it's kind of like coming out of this like really oiled machine, like this really greased up, smooth as can be, because it's been worn a hundred thousand times, like a coin that's just been like rubbed and rubbed and rubbed and rubbed. It's so smooth. As you're coming off of that, and you start kind of coming up into this, whatever this finish thing is. That's my favorite part. Because it's that melding of those two like flavors of like so rubbed smooth and edgy, still kind of like.

SPEAKER_04 21:43

Yeah, my my interpretation of what's happening is the beginning is I know it's only a small part of it, but is that like you talked in the last episode about how single malt you love the beginning of it, and then it turns you know almost sour, like you know what I mean? And for lack of better. Where it's like, I don't mean the flavor of sour, but you know what I mean? Like turn sour. Um, I think like the rye in the single ball punch you at the beginning.

SPEAKER_05 22:08

Yeah.

SPEAKER_04 22:08

Right. And then it goes to that high year mark. You know, in my experience, that is kind of like, you know, whenever we've tasted like um Johnny Walker Blue Label and like some of these older whiskies, I always expect like think about like silky smooth, you know, refined, like those kinds of adjectives, right? That's what I get in terms of like the coin that you're describing. That's what I'm interpreting as that um kind of like you know, almost like downturn from the from the like high, you know, punch at the beginning. And then it goes into that quintessential bourbon, like strong vanilla, strong, strong, comforting, brown sugar, kind of stuff like that. But like there's there's that like you know, that flavor of of the bourbon at the end, yeah, um, that you're describing. So yeah, I I'm experiencing the same thing. Yeah, it's kind of funny. Yeah, we're on the same ride. Like, I think the way that you draw out um like your experience of of like a drink, like when we went to do the the barrel pick and everything. I like totally I can see it, like I can see what you would draw. Like I'm I'm experiencing the same thing.

SPEAKER_02 23:15

And it's a and it's a good experience. It is, yeah. It's a roller coaster, it's a ride. Like if I were to name little book chapter seven, right? This is chapter seven. Yeah, damn good bourbon. That's what I would name it. Like, damn damn damn damn fine bourbon, you know what I mean? Yeah, that's what I just there's just that's what I would consider it to be. It's just really, really good with when you put it all together in one package, everything you just said, you wrap it all together. What is that? What is that to you? It's damn good, you know what I mean? That's what it is.

SPEAKER_01 23:43

Would you have expected this to be blended by someone other than Freddie No?

SPEAKER_02 23:50

No, I mean, he's done. I mean, this is the first one he's taken in taken a departure from, uh, and why, you know what I mean? So I don't it doesn't surprise me that it's made up of a lot of little like a lot of working parts. But like who and how and was this apprentice, air quotes apprentice working with him the last couple bottles, and he just didn't mention it, you know what I mean? Like, sure, how much experience does this apprentice have with little books specifically? Who is this person? How are they doing this? How are they, you know, like how much control does Freddie have?

SPEAKER_01 24:23

You know, but before knowing there was someone else involved, would you have no suspected that anyone else had done it?

SPEAKER_02 24:29

I'd be like, Yep, and he did a good job. Agreed, yeah, yeah. I wouldn't be like, this is not Freddie's work.

SPEAKER_04 24:37

This is this is right up Freddie, and this isn't it.

SPEAKER_02 24:40

Every bottle he's got is different, and this one is too, and but it's not his. Yeah, you did a good job this time. Good job. Pat yourself on the back, dude. Yeah, I don't know. But I think that's an interesting thing that they were like, it's almost like it's to me, it's almost like this apprentice has been helping out, and they were like, When am I gonna get mentioned? When am I gonna get you know what I mean? That's what I'm getting. Then Freddie's finally like, fine, I'll put you on the next one. You know what I mean? I'll I'll mention you in the next one, but we're not telling them your name, you're just the apprentice. They didn't really mention this.

SPEAKER_01 25:14

This is something I learned during the tour talking to. It wasn't like it's not like okay. It's not that makes sense, okay. Yeah, publicly mentioned, but it is very interesting because you mentioned I did all I have all this blend in here. Am I have I been around the entire time? Like, was it like my turn? And I said, Freddie, either you let me do it or I'm leaving.

SPEAKER_02 25:34

Like, what was this? This is the last draw. I give my recommended recognition.

SPEAKER_01 25:38

You look at chapter one through six, and all of them have maybe four to five whiskies involved. This one's got seven. Yeah, it's a lot. This is the first one to have, in my opinion, substantial amount over five. Right. What's so interesting? You you talk about Freddy's first start was four. This person's possible first start was seven. But not a bad thing. This is not a bad thing. I look at it and I again I get so excited because you're like, Freddie's been around the block. You know, he had a family that was involved in this, he saw it. This person may not have been around the block. And they got it within how many tries with seven whiskeys.

SPEAKER_04 26:22

There's something definitely comforting about that though. Just thinking about like the future of bourbon, right? Like, you don't have to, I mean, we've experienced this with these, you know, newer distilleries, right? I mean, you know, obviously Beam, eighth generation, been around forever. They obviously put out great stuff and we love it. But like we've also experienced great whiskey from several other distilleries, right? And like that have been around for 10 years or less, right? Right. And it's so it's, I mean, it's just comforting that like you can have something this great and have an intern do. I mean, obviously, they're working with great products that like have been passed down for generations and everything like that. I'm not saying that, but you know, it's just I think that's a positive thing, right? That it's like, you know, you don't have to have this like Gnostic like situation where it's like only you know, we have all these best kept secrets that only we know, and like only this one person in the whole world can make this bourbon, right? Like, that's not that's not the case, and that's that's a good thing.

SPEAKER_01 27:22

Yeah, you know what I mean. I also love that again, they're not a part uh to my knowledge, not a part of the family. And for them to be included in this, this is huge. Yeah, I mean, people in that are outside of the family for this. But to your point, it wasn't like a a well-kept family secret. You you can't know about this. They let obviously they let them have free reign to everything there, and this is not bad, and no offense to the intern that helped create this, but this is what you came up with. You had free reign to everything, and this is like it took you seven barrels to come up with.

SPEAKER_04 27:59

Did they give them a specific? I mean, but they don't have an 18-year. I mean to to my point, like it's probably as old, almost as old as that person did. Oh, yeah, it could have been.

SPEAKER_01 28:07

Yeah, if you if you had free reign to everything and it took you seven barrels to create this, this is really, really good.

SPEAKER_02 28:13

There's not I mean, it is I think it goes to show you that the more you with Jim Beam, like the more you're putting into it, the more you're gonna get out of it, potentially, because it's all so good.

SPEAKER_01 28:22

But but again, uh the the whole idea is every distillery has this think Buffalo Trace. We have this, we can't share the recipe, it's a it's a family kept secret. If anyone knows our recipe, uh our product goes to shit, it no longer holds any significance. You look at Beam and they're like free rain, and you're like, I took you seven barrels to come up with this, and this is really, really, really, really good. Like really freaking good. But it's ours, but it's not ours. Like it's something new, and that's that's the but it's not ours. It's something new. You took what we had, you took all of our recipes, you did everything you could, and it's good, it's really, really good. It's still not ours, but it's still really benefiting good.

SPEAKER_02 29:06

Like what you're saying, and what and definitely what Cody's saying, uh, and not to get too like patriotic or anything, but like uh with this being, especially with this being like such a like a bourbon, you know what I mean? But like that does make you feel really cool. Like this is American, like this is an American like company. This is American. What you're saying, like it kind of makes you feel like thankful, kind of like hopeful for like the next generation. And like to be in America and be an American, and this is such an American thing, this product, you know what I mean? It's like, man, we really do have our own, and it's so unique from other countries, right? You don't, you're not gonna get this anywhere else in the world. This is American. It's one of the things that we have that's like this is this is us, this is who we are, like as a person, as a as a people, you know what I mean? You're not gonna get that from like other places in the world. Now, other places have their own thing, you know what I mean? Like, you're not gonna get that anywhere else, so we'd have to go there for them, you know what I mean? And that's cool too. And I think celebrating our our what makes us who we are is so cool. Because, like, if you want, you know, something else, you'd have to go somewhere else. You're not gonna get that in America, and that's what makes it special. But this is what that is for other countries too, and we know it's in good hands, yeah.

SPEAKER_04 30:17

I think that's like the the hopeful optimism that you're talking about, too.

SPEAKER_02 30:20

Like, yeah, yeah, it's it's gonna be fostered, it's gonna be continued.

SPEAKER_01 30:24

Right, yeah, yeah. I think one of the things you have against Americans think, well, correct me if I'm wrong, is the idea of reinventing the wheel. Yeah, that is a problem.

SPEAKER_02 30:33

Um, and that is a problem, there's a problem, right? It's a comp we're copycat, right?

SPEAKER_01 30:37

But you talk about our own thing. Why why copycat? You talk about the proud American? This is not reinventing the wheel. This involves a a slight variation that could be seen as refining the wheel. Reinventing the wheel.

SPEAKER_02 30:49

This is not redefining, this is just refining it, it's not changing, it's making it just better than it was.

SPEAKER_04 30:56

Premium alloy premiums.

SPEAKER_02 30:58

Yeah, the premium wheel. Yes, yeah, and we we talk about some spinners on that bad boy.

SPEAKER_01 31:05

And the crazy thing is you talk about like, oh, well, we've you know, premium bourbon is rhetoric, you know, rhetoric 24, rhetoric 23. Or we're talking what 200, 250 for a bottle? We're talking this has got aged 18-year-old stuff in it, like age stuff in it. And we're still talking 150 for MSRP.

SPEAKER_02 31:26

MSRP, yeah. MSRP, it's great.

SPEAKER_01 31:29

Jeez, Louise. I mean, like that's that's that to me. I look at and go, that's America. That's the American dream. That's America won't be.

SPEAKER_02 31:37

Out of the series, there's been a few that I've really liked. But this is one of those out of the series that I'd be like, if only this was in a payout bottle that they sold. Like this was like prevalent expensive, I don't care. But if it was like able to get, right? You know what I mean? Like they just came out with this and like, hey, if you're willing to spend the money, we have it on the shelf. This would be one that would do well, I think. I think it would do really well. People would spend the money as long as it was you could get it, you know what I mean?

SPEAKER_04 32:04

Yeah. I mean, you you know, you have like barrel on the shelf everywhere for 110. Yeah. Like if this is on the shelf everywhere for like 125, one, you know, whatever, like, you know, in between 125 and 150, but you could find it, people would buy the heck out of it. I would. I would.

SPEAKER_01 32:22

And I I think that's the the bittersweet aspect of these little books, is they are one-offs in the sense of this is pushing the it's pushing the extreme, it's pushing the innovation, it's pushing the refinement of American whisk and American bourbon. To the to the point where it's very limited. But you also try and go, oh crap. Like, man, like yeah, you you you hit the nail on the head. Like this is this is why I from a Scotch drinker, this is why I love Scotch. It is a it's a finger. It is it's not that it's heavy, it's not that it's smoky, it's not that it's a peters or this or that. It's a I I sit, I drink, and I go, wow. You you took malt whiskey and you took it a step further. You you did something a little bit more to it. Each time you're tweaking it just a little bit more. You're not changing the fact that it's malt whiskey, but you're doing plus.

SPEAKER_02 33:30

You're something plus this is American whiskey done like to its perfection. Yeah. I don't think you can approve, I don't really think you can approve on this. I this is man, I don't know. Like, I'm I'm trying to remember like like little book chapter like two, and I'm like, I don't know. Right now, the way I'm sitting, like this is like the best I've like all all around. This might be the best one, my favorite one all around. Yeah, it might have taken over like the other one.

SPEAKER_01 33:59

I would say that Mary has an extra to sell you, but she sold it to Steve. And it's Steve. Does Steve like this one? I think Steve likes it. I I don't know if it's open or not. That's a good question. Yeah, you know, this one's really, really, really good. It's so hard to say this one more than any of the others really hits that American vibe because you're talking so much that's been involved in the other ones that may or may not have been American. That you're like, oh, this this is it. You know, chapter two is Canadian. This is not Canadian, this is fullbred American. This is like put put some hair in your chest, kind of kind of American, you know? Like they they mean business, you know. This is this is the uh this is the bald eagle with its claws out. Yeah, you might want to watch out.

SPEAKER_02 34:47

Yeah, those things are even more those things are even getting they're so trying so hard to not make those things extinct. They're still struggling. Do you know there's only 50 bald eagles in Ohio?

SPEAKER_01 34:57

I sorry, I didn't realize we're on that. We're gonna wildlock now, Nick. Talking about bald eagles.

SPEAKER_02 35:04

No, I did not realize you're in Ohio, you know, and the thing about bald eagles, like when I was a kid, I didn't give a rip. But like when you go and see them and you see a bald eagle, especially like out in the wild, like not in a zoo, you're like, this is that's something special. And there's not many of them, like this is a problem. Like, I don't want to lose the bald eagles. Like, there should be more of these things. They are like majestic birds, you know what I mean? They're just there's something of freaking about a bald eagle that you don't realize until you see one in person how cool that is. And they're still like extinct. Like, this isn't a problem. I don't know. I think there might be another animal that's like picking them off. The bald eagle? It's no, yeah, it's not just like I don't think it's just like poachers. Well, we're talking like bears. I mean, I don't know. I think poachers are doing it, but I think there's there there's gotta be a reason because like the buffalo was like almost extinct, but we've brought it back. Believe it or not, we've brought the buffalo back, you know what I mean? Like things like that. There's other things that are like almost extinct that we've brought back. We're struggling with the with the eagles, dude. We're struggling, like you don't see a bald eagle that often. That's not cool.

SPEAKER_01 36:09

Did you know that Cody's really into birds?

SPEAKER_02 36:11

Are you really? I love birds. I didn't know that. Yeah, oh yeah. You know what exactly I'm talking about. You're like, oh yeah, bald eagle, man. They're so cool. It's a recent hobby. I did that. I'm not a bird guy, I am not a bird guy, but I know a bald eagle, dude. Like, I am a bald eagle guy.

SPEAKER_01 36:27

But you're not into birds, but you know about the bald eagle? I figured with all the with all the talk about the bald eagle going extinct, you were like, I'm into birds. I can get you into birds. Yeah, just like a bird feeder. It's a really cool translucent one that's on the window.

SPEAKER_02 36:42

I'm sure I could get into it. I could get into it. There, there's they're just special things, man. I've birds you've only ever seen like a one or two of them out, like not in a zoo. You know what I mean?

SPEAKER_01 36:52

The same way about any other bird or just bald eagles, just bald eagles, really.

SPEAKER_02 36:55

Because they're so like that's that's not so much that it is that it is that, but it's also like they are like some of the most unique birds out there. You're just like big birds. They're big.

SPEAKER_01 37:06

What about hawks?

SPEAKER_02 37:07

They're just majestic looking, you know what I mean? Like you never look at a ball, you would never look at a bald eagle and think like, eh. Like you could look at like a like a flamingo and be like, that one looks retarded. I mean, I'm just gonna say it. Or you could look at you could look at like a raven. I think ravens are cool, but you could look at some ravens and be like, that's just a that's just a raven, you know what I mean? Like, and you might look at one and be like, that's cool, like it's sitting on like an old gravestone. That's pretty sweet. You're never gonna look at a bald, you could see a bald eagle coming out of a dumpster and be like, damn, that's a bald eagle. You know what I mean? Like, that is a freaking majestic part owls are like that. Eating trash and be like, that's a freaking bald eagle, you know what I mean? Yeah, owls are pretty sweet too, but you're never gonna see a bald eagle down on its luck, you know what I mean?

SPEAKER_04 37:54

Like, except for when it's dead because they're it's like they're they're like a unicorn almost, you know what I mean?

SPEAKER_02 38:01

Like they're like you know those don't exist, right? Yeah, but they used they used to exist. I don't know, but they're just majestic things, man. It's like a Clydesdale. Have you ever seen a Clydesdale in person? They're those things are you're like, this is a horse plus, you know what I mean? This is like what horses aspire to be. And this is bourbon plus, yeah. Yeah, this is a bourbon plus, yeah. This is the Clydesdale of Bourbons, dude. For the Bald Eagle, the Bald Eagle of Bourbons. There we go. That's a bird plus. A bald eagle is a bird plus, you're right. Yeah, bird plus.

SPEAKER_01 38:28

What's the natural habitat for bald eagle? Is it like uh the climate? Is it Ohio?

SPEAKER_02 38:33

I really think it's like it's like America, dude. Like, I think that they I think that they do okay in the there's actually a bunch of them in Florida. They do okay in Florida, they do fine in Arizona, they do fine in Ohio. Like, I really think they're they're just like we want to stay on this continent. You know what I mean?

SPEAKER_04 38:48

My sister-in-law said that there was one, she lives in Florida, and she was like, I saw one in Florida, and we were like, No, you didn't. Yeah, and we Googled it, and there's bald eagles in Florida. They're like the damn place.

SPEAKER_02 38:59

Like, it's too south for the company, they can be down to they're just like they're I think they're just underrated creatures. We should talk more about.

SPEAKER_04 39:08

I love they're underrated. I feel like Americans love bald eagles. Maybe, but not as much as they should extinct as well.

SPEAKER_02 39:14

Going extinct. I mean, if we loved them uh as much as we should, they would go extinct. Like we they'd be really like preserved. You know what I mean? Like we'd be like breeding these damn things. Like, come on, get after it. I don't know, man. I don't I don't know what's going on with that. I know certain zoos, like Dollywood's one of those that they have a bald eagle preserved.

SPEAKER_01 39:33

I thought it was just like an amusement place.

SPEAKER_02 39:34

It's not a zoo, but they they have like I don't know, they have like a zoo, like zoo-esque animals. So they they yeah, they have a bald eagle preserve. So what they do is they literally bring them in and try to breed them out, and then as they get to a certain age or whatever, they release them into the wild. So they actually do everything, they they're literally fostering the eagle, the bald eagles, which is pretty sweet. And it's like not like a it's like a big area that they can, yeah, which is cool, but like like they're not getting it done, you know what I mean? Like we need more people doing it, we need more dolly woods out there. Yeah, we need more of these things out there. I don't like there. Should be they should be all over the damn place, you know what I mean.

SPEAKER_01 40:10

Like we would think zoos would be doing that, yeah.

SPEAKER_02 40:12

Right? I don't know. Wouldn't they wouldn't they try? You'd think that they'd be trying to do this. Come on, we need some, yeah.

SPEAKER_01 40:18

We're you heard it here first, taxpayer dollars.

SPEAKER_04 40:21

Save the whales.

SPEAKER_02 40:22

I don't see the whales, I don't see those whales. Like, screw the whales, okay? I don't see them. I want to see a bald eagle outside. That's what I want. Yeah, save the eagles. I'm gonna do a whole campaign. F the whales, F the whales. Who sees those things? Like Chick-fil-A. Like a picture of Jonah with like a whale and an ex like nah. F the whales. We don't want those things. Like, bring us the bald eagle flying over, yeah.

SPEAKER_04 40:47

Like Chick-fil-A with like uh with the cow, eat more chicken, yeah, that kind of thing.

SPEAKER_02 40:52

Kill more whales. Save the bald eagles, eat more whales, eat more whales, kill more whales. We go back to, I think we should go back to using whale oil. Save the you save the eagles. You know, when we were killing whales, there's a lot more bald eagles on the planet.

SPEAKER_04 41:08

We really shifted our priorities, didn't we?

SPEAKER_02 41:10

We gotta get back to our roots. Yep. How how dare we let our eagle population get down so low? F those whales. They're not even American.

SPEAKER_04 41:20

Well, get again back to bourbon and everything tying these two products in together. Like, there's something so special about seeing a bald eagle because you never see them, yeah, right. Same thing with this kind of thing. Like, this is bourbon plus. If you had all the time, you wouldn't appreciate it as much. And I'm, you know, obviously, we would love to have that around all the time, right? Right. And you said, like, this would sell so much if it was just on the shelves and everything, right? Like that, that whole sentiment. But there's just something about life that when something's taken away or it's rare, the value goes up, right? I mean, that's just basic economics, but there's also something about like human nature about that, right? Like diamonds and stuff like that. Something is finite versus infinite, right? Like, and so I think, you know, with this being limited, all of their releases are limited. Like, I think it just goes into, I mean, really, just the whole sentiment around bourbon, around, well, I mean, any kind of whiskey, but specifically bourbon. I mean, I've talked about, you know, when when Nick approached me several years ago about possibly joining uh a bourbon club and stuff like that. I remember um I was kind of on the fence and I was like, oh, I don't know if I want to, you know, you know, pay monthly and this and that, right? And I remember being at home and watching the Hulu documentary, Neat. And there's a there's a a section in that documentary where um I think it's with Buffalo Trace, if I remember right. Those I only w one and done with that documentary. Um, I was actually thinking about watching it again recently, uh, but there was a like a multi-generational generational situation where there was um a guy, like I said, I think it's Buffalo Trace. Uh he does tours and stuff like that, but like his dad and and his dad, you know, were were involved in everything, right? And he was talking about like um they had this really high-end bottle. Him, his dad, and his brother were like were hanging out one night. It was just them and a bottle. And like their dad brings out this like really nice bottle, and they're like, Dad, what are you doing? Like, yeah, like don't don't drink that. What are you doing? And he's like, No, this is what this is about.

SPEAKER_02 43:27

It's what's for.

SPEAKER_04 43:28

And and they finished the bottle that that night, you know, it was just them three, had a great time. Like, and he was just just hearing him reminisce about that moment, that evening, which just clearly like that was really special to them. And he said at the end, that was the last time the three of us were in the same room together before my dad passed away. And so it's like that honestly is that moment, that story sold me on bourbon, on this club, on just really just like bourbon in general, alcohol in general. Where it's like that, I mean, a lot of people abuse alcohol in really poor ways, right? Like addictions or money or whatever it is. Like there's a lot of ways you can go wrong with bourbon. There's also a lot of really great ways that you can go with bourbon, right? And so I I recognize that in that moment. And so I think this is reminiscent of that, where it's like, you know, if you only get one chapter seven, like cherish it and like, you know, make it be a part of, you know, the moment, right? Where it's like, like right now. I mean, you know, obviously um we're recording this and everything, but like, you know, I think finally the the other times that we've recorded together, and like this just part of this is another memory, it's another, you know, time to get together and just enjoy fellowship with one another, right? I mean, that's what it's about. You know, it's not about the alcohol, it's about the people, right? It's just a conduit. And so it makes it that much more special, that much more like sentimental and valuable when you have something uh like a bald eagle that you only see once in a while, right? I mean, you know, Nick Nick apparently has three little book sevens that he's been dishing out, but that's not the normal experience, right? And it's like this might be the last time I have little book seven, and I'm gonna remember this, you know what I mean? And that's become a memory, yeah. Right.

SPEAKER_01 45:13

That's what it's all about. And it's uh last, I mean little book one through three or one through four. We finished up chapter three uh between her and Chris and I. There wasn't that much left in it by the time we got to it. But that the mentality of what you're talking about of like this is it's a shared moment. It's it's no longer about the price tag, it's no longer about the bottle, it's no longer about the alcohol. It's a it's a moment of conversation, it's a moment of uh significance and what we talked about, or significance and what was happening in the moment. When Chris had his second, I got him a bottle that he'd been eyeing for a while. Uh Canadian Club 43, I believe. Uh 43 years old. 43 years old. Yeah, uh something he'd been eyeing for a while, and it was one of those things of like this this is a special moment. It's not a it's not a price tag moment, it's not a conversational moment. This is a you've got another kid, and this is a special moment. So you talk about uh you talk about whiskey being that whiskey can easily be on the opposite end where it's um as our father-in-law likes to remind us constantly, you two have problems. Um and we we like to remind him that if we had problems drinking, we would be poor by now.

SPEAKER_02 46:38

All the bottles would be empty.

SPEAKER_01 46:39

Because the amount of uh the amount of money that we put into this, if we if we poured that into our drinking, like just drinking, uh, we would be poor. Um it'd be bad, bad, bad. Um but it's not a matter of that, it's a matter of the moments surrounding the occasion or the moments surrounding the bottle. Um I think of you bring up the club, I think of Mary and I were talking about this the other day. Uh do you guys remember the first club night? I do. What do you guys remember about the first club night? I'm curious.

SPEAKER_04 47:14

Remember barbecue in early times.

SPEAKER_02 47:16

Okay. Everybody was so nervous to speak. And me and you're the only ones that weren't. Right. And uh and I don't usually, I'm not one for like public public speaking, you know, but I can turn it on when I need to. And I just remember being like the one that was talking, me and you were like the people that were talking, which is not normal, right? And everybody was so quiet that it was like, you know, but then it then it picked up. But I was like, oh, this isn't this is gonna be like rough, you know what I mean?

SPEAKER_01 47:43

Yeah, oh man, yeah.

SPEAKER_02 47:44

I people were so quiet and nervous.

SPEAKER_01 47:47

I remember being out in my uh black top asphalt driveway with the smoker and sitting there as you guys like walked up. And I remember uh Chris and Blake, you guys were the first ones that showed up, and maybe one or two other guys, and then Greg showed up, and Greg like peered around the corner, like trying to figure out what's going on. He's like, Hey, uh, and I was like, Oh, are you here for the clubs? Okay, yeah, yeah, yeah.

SPEAKER_04 48:13

Because Steve wasn't there, right? And that's how Greg and Greg and Steve know each other. So Greg just shows up without knowing literally anybody and asks, that's kind of wild.

SPEAKER_01 48:22

Is it all right that I'm here and Steve who invited me is not? And I was like, Yeah, I think Chris looked at me and was like, What the heck? Like, yeah, yes, absolutely. Yeah, like what kind of question is that? But those are the moments that I look back at. I'm like, I you you brought up early times. I I know what we had because I have it written down, but if I if I didn't have it written down, I don't know that I would think about it or care about it because it wasn't the bottle that mattered as much as what was surrounding that moment. And I think that's why I like these little books so much is it's not what is in the bottle that makes it so significant. It's what comes out of the bottle. Yeah, it's what comes out of the bottle. It's not the fact that it's a little book, it could be it could be wild turkey. It could be wild turkey, it could be Woodford. It doesn't matter who the brand is or what's in the bottle, it's the moments surrounding them that I feel like make it so significant that I'm like, I I love these these the series, and I want to collect these because there's moments for each bottle of them. Like, I remember having this moment at this bottle, I remember having moment at this bottle. Like, that's what matters so much to me. The significance of that. And the fact that Beam takes it a step further, and they're like, Oh, by the way, uh, I was called Little Book by Booker, my grandpa, and that's now what I name. And I'm like, oh crap, now you got me at a that sentimental value. I'm like, oh, you've got me. No, I'm emotional. You've got me hooked. To you, it's no longer about the whiskey. Now it's something else. I'm like, oh, I gotta have these now.

SPEAKER_02 49:47

I think of most of the bottles that uh I mean, almost every time I talk about a bottle, I'm like, me and Nick did this one, or I'm remembering we tried this one, or remember that night we had this bottle, you know, like very seldom am I talking about a bottle that I just went and got myself and I was like, oh yeah, I opened that one time and it was good. You know what I mean? Like almost never. Like it's almost always like a memory that we share, or we share me and you, Cody, or or the club, or whoever it was, or like it's very seldom a solo kind of a deal. You know what I mean? Like, yeah, I opened that, I bought it, opened it, liked it, you know, whatever. Not often. It's usually I can I can bring it back to a time, a place, an occasion with somebody I cared about. You know what I mean?

SPEAKER_01 50:31

I think it's so funny they bring that up of like you and me have opened bottles because I don't know if you've been a part of this group yet, but there's there's a few in the club that have mentioned to Chris and I've like, man, I can't, I really want to open a bottle and share a bottle with you guys some night. And it's not a matter of romanticizing. It's not a matter of like, and for them, like they keep bringing it up. I'm like, like, sure, we can do that. And they're like, no, but like, I really want to open a bottle and share a bottle with you. They want the whole experience, they want to go and find one, get it, open it. It's not a moment of like, I want to get drunk, I want to split a whole bottle. It's like it's the romanticizing of like the way you guys talk about how you guys went and found that bottle, how you guys opened it, split it, the conversation. Like, I want that the whole experience. That sounds so cool. And I'm like, that's whiskey. Like that, you're doing it all the time. Like, whether you finish it or not, that's what you did.

SPEAKER_02 51:20

You haven't lived until you've done it with me.

SPEAKER_01 51:23

Apparently.

SPEAKER_04 51:27

I mean, I I don't remember where this is from. I think it's like a European thing or something, but like um, I've heard a phrase that a bottle is only as good as the people we share it with.

SPEAKER_02 51:36

I mean, who likes who likes drinking alone? You know what I mean? Like, it's just not like you said, it's the catalyst, it's the conduit. And we talked about that years ago before we even started the club. Like, that's what it's all about. Like it's the lubrication, right? It's the that's that sounded worse than I meant, I meant like verbal lubrication. You know what I mean? It brings people together. It's it's the grease on the wheels. That's what I meant to say. Yeah, brings people together. Yeah, it's the it's the uh I think so. I think that that's the important thing of it. Then then you get into the what you like and dislike. I think it's because I think a bad, like a good time over a bad bottle of bourbon is better than a bad time, but over a good time, over a good bottle. Over a good time, yeah. You know what I mean? But like but a bad bottle of bourbon is still a bad bottle. But that could be an experience too. Remember that time we had that crappy bottle of bourbon? Like, that might be a good memory, bad bourbon. Good memory, bad bourbon.

SPEAKER_01 52:31

I I think it's so interesting. Uh we're moving into chapter eight. Before I name what chapter eight is, we talk about this idea for us, it's become the catalyst. Whiskey has become the catalyst, right? The whole idea of drink it alone is drink alone, but why would you drink alone when you can have someone to drink with and share memory, right? And because it's not about the bottle, it's about the moment that you're having. It's not about what how many glasses you had, it's the conversation, right? We have talked several times on the podcast about uh the daily drinkers, you know, the Jim Bean White label. That's my bottle. I have to have a bottle like every night, every week, every month, whatever. Chapter eight is uh the path not taken.

SPEAKER_04 53:17

That's the name of it.

SPEAKER_01 53:19

I love that.

SPEAKER_02 53:19

And I think Robert Frost.

SPEAKER_01 53:21

I think that's so interesting. So going from in retrospect, looking back at the path of the past, right? And the the path that it's taken of whiskey of this is my daily drink, I have to drink, I have to drink, I have to drink to now it's a shared moment, it's a shared memory. It's no longer about the bottle, so to speak, but the memory surrounding the conversation, the moment, the significance of that. So we're in retrospect of what was in the past to now the path not taken. This is not the normal route that we go.

SPEAKER_02 53:53

Well, that's normally what you start thinking about. When you start thinking about memories and reminiscing, you start thinking about what might have been, what could have been, how things would have played out, path not taken. That's interesting.

SPEAKER_01 54:03

Yeah. So I'm very excited for you guys to try this.

SPEAKER_02 54:06

Look at the past. It's like looking at the past and the future all in once. Yeah. Well, we'll see.

SPEAKER_04 54:11

Well, I uh I think it's kind of funny how like this was such a good bourbon that like we liked it so much. We talked about it for like maybe 20 minutes, and then we just talked about other things. Other things, if we had other things, or another, you know, whatever, 30 minutes or whatever. So it's like uh you know, if you're listening and you're trying to make a decision like we talked about in the last episode, it was great.

SPEAKER_05 54:35

It was great. We love it.

SPEAKER_02 54:36

And if you're still listening, then you might you must agree with us. Otherwise, you would have turned it off by now because we were just talking about random stuff.

SPEAKER_01 54:44

What would you guys expect to pay MSRP for this guy?

SPEAKER_04 54:48

I mean, I think you know, you have to recognize that at this point you're paying for the name. Gamer, you're paying for the yeah, you're paying for the bottle, the name, the legacy, whatever, you know, the high-end aspect of it. But I mean, I think, you know, if a lot of it, you know, this is kind of I wouldn't necessarily apply this to this situation exactly, but I I think about tithing, um, you know, like giving 10%, whatever. Um, that's not always like giving it to the church, right? Like, I think about that a lot where it's like, um, you know, a lot of it is like paying for your friend's lunch or you know, give it to the homeless guy um on your commute or whatever, right? Kind of that's also tithing, yeah, right. And I think a lot of times for me, sometimes I I think like, oh, this is a really cool cause. I'm gonna like pay a little extra for this or for that, right? I'm gonna support that cause. Like like Dave's killer bread. I don't know if you're like tacos.

SPEAKER_02 55:45

Yeah, that's right. Dave's killer bread, yeah.

SPEAKER_04 55:48

You're talking about yeah, Dave's killer bread. Like, if you read the story on their bread, their bread's like two dollars more than every other kind of bread. Like it's expensive, you know. But uh like the story on there, like he got he was incarcerated, he was like in line to like you know continue with the family business, really squandered that. Like he he got in trouble with the law. I think I think he was in prison.

SPEAKER_02 56:07

That guy, if you look it up. I think he actually committed murder. Yeah, so like pretty serious stuff. Well, that's what I saw. Well, that's what I'm getting at. Yeah, I think that that's part of it. Like, but it was obviously not in like, yeah, there's a story behind it.

SPEAKER_04 56:20

So now, like, their whole thing is like we are a second chance employer, we like um you know, give give back and and like help hire felonies. Like, it's so hard to get a job if you have a felony. Um, so we hire felons and like stuff like that. And I was like, I remember reading that in like you know, my college days, be like, that's really cool. And obviously, you don't have a lot of money in college. And I was like, I think that's like worth my money, you know what I mean? Like that kind of thing.

SPEAKER_02 56:45

But I can pay more, you know.

SPEAKER_04 56:46

So, anyway, long way to go about saying, like, you know, Nick, you talked about how like the sentimental, like the story behind it, like what it means to Freddie know, and like all this stuff, like, and how that touched you, and like how that means a lot to you and everything. I think like I'm not saying this is tithing by buying this model, but I'm saying there is like extra value towards that. And if you if you connect with that, that means something, right? That's exactly what you're expecting.

SPEAKER_02 57:15

I would be maybe not willing to buy it, but knowing that like you, like you and Nick were coming over, and like this is gonna make for a very special night for them. I'm gonna spend the extra money for that for them, as like whether they know it or not, it's like a gift to them. Like, hey, I got this, it's very special for us all to have and enjoy. I could have gotten something cheaper, you know what I mean?

SPEAKER_04 57:34

But like I wanted it to be special, and you know that we would appreciate that. We would understand that sentiment that you're expressing to us. It's it's an expression, like a gift, yeah. An expression. Yeah, yeah. So I think with that in mind, like, you know, this is a special bottle because of a number of things, right? Like the thought behind it, the blending, the years on on the the you know, the age on the barrels that they're bringing in, all of that stuff ties into the price point, and it has to, right? From your decision making. If that's not valuable to you, then I mean that's that's the whole point of money. Money is what is you know, what you spend your money on is what you value. Money is time, right? Right.

SPEAKER_02 58:11

Because you work for money, but you're giving up your time for money. It's what you value.

SPEAKER_04 58:14

So if this is valuable to you, then it's worth it, you know? And if it's not, then it's not, right? But for us, I mean, this is a special bottle for special moments that you enjoy, and it's it's damn good, yeah.

SPEAKER_05 58:27

Damn good.

SPEAKER_04 58:28

That's what it should be taught. So I think, like, you know, with all of that considered, I definitely think 125, 150 is is reasonable for sure. If you can find it at that point, yeah, that's the hard part.

SPEAKER_02 58:40

MSRP? Oh, but in my opinion, Continental Breakfast. I don't mind if I do.

SPEAKER_04 58:46

Right, right. So, in my opinion, I definitely think it's it's worth it.

SPEAKER_01 58:50

Okay, it's uh 160 is MSRP. Yeah, I mean $10.

SPEAKER_02 58:56

I pay for it again. I think it's it's interesting that they made the jump, but I get it. I get it. Yeah, you gotta do what you gotta do. So yeah, and there's special stuff in there, and they knew that. They were like, we can't really let this go for you know, so I get that.

SPEAKER_04 59:08

An 18-year overhead is crazy. Yeah, yeah. Like, we can't. I'm like, we can't. Understandable.

SPEAKER_02 59:14

He used a whole adult. You used what? Well, we gotta have the prize.

SPEAKER_04 59:18

We have an adult as an overhead tag. Yeah, it can't walk out the door under this price tag. That that bottle can vote. All right, yeah.

SPEAKER_01 59:25

It's like, thank goodness there was a 21.

SPEAKER_02 59:28

Like, that bottle's like, the eagles.

SPEAKER_01 59:32

I've been around long enough.

SPEAKER_02 59:33

I know.

SPEAKER_01 59:34

Explain the eagles.

SPEAKER_04 59:36

That's what the answer 10 went for. For the eagles, right? For the eagles. $10 a bottle is being donated to the Eagle Foundation.

SPEAKER_02 59:43

Yeah, dude. That's what Eagle Rare ought to do. Every bottle you buy, every bottle you buy, donate the Eagles. I'd be like, give me a cake.

SPEAKER_01 59:53

Should be for every eagle spotted while drinking. Yeah, we'll donate another eagle for donate an eagle. I'd be like, I spotted another one.

SPEAKER_02 1:00:03

Triple triple eagle almost extinct. That's that's the third bottle that came out. One million dollars. Is that the double eagle very rare? Yeah, it's the next one.

SPEAKER_01 1:00:15

Yeah.

SPEAKER_02 1:00:16

So endangered for $750,000.

SPEAKER_01 1:00:20

It's actually sold in an eagle. Yeah.

SPEAKER_02 1:00:23

Yeah, that would be not good. We we actually killed an eagle to save the eagle.

SPEAKER_01 1:00:28

I don't I don't know if that's working against your cause. Support local businesses.

SPEAKER_02 1:00:39

We might have killed an eagle, but we did support a local business. Yeah, does that kind of cancel out?

SPEAKER_01 1:00:46

We supported and birthed three. It's fine.

SPEAKER_03 1:00:50

Okay. Well, all right.

SPEAKER_01 1:00:52

The the path not taken is next time is next.

SPEAKER_03 1:00:55

All right, looking forward to it.

SPEAKER_00 1:01:01

Thank you for listening to the podcast. If you want more great content and other perks, be sure to support the show by clicking the link in the show notes. We can be reached on our website, whiskeychaserspa.com, with any ideas for the show. Thanks again.