Jack Daniels Sinatra Select!

SPEAKER_03 0:09

Welcome to the Whiskey Chasers, where we talk about our passion for whiskey and its history, either amongst ourselves or while interviewing distilleries. Hello while enjoying a glass. I'm Steve. I'm Nick. And I'm Chris. Please enjoy responsibly while enjoying this week's episode of The Whiskey Chasers.

SPEAKER_00 0:29

FA. I just love it. I love the smell of it. I like the taste of it. I like the bottle. I don't like the price or the availability. Comes with a booklet? Comes with a booklet, telling you a little story behind it. I love things that come with a booklet. All right. And we're going to pop a new tin with it, too. Popping a new tin. Fresh tin. What's it called, Steve? Speakeasy.

SPEAKER_03 0:51

Cornell and Deal. Navy blend.

SPEAKER_00 0:53

And look, it's just bursting at the scene.

SPEAKER_03 0:55

It is. It is.

SPEAKER_00 0:56

It is popping from 2017. 2017. Seller series, one of their seller series. I don't know if they make that anymore. I remember that I scooped that up when they came out of that the first year they came out with it. And I think it was one of oh, nice.

SPEAKER_03 1:09

Oh that's yeah, that isn't what I'm talking about.

SPEAKER_00 1:13

This is gonna be good, dude. So supposedly this is one that you throw in the cellar and wait, and that's what we did. So I don't know if they still make that or not, but it was one that they were like, this is gonna be some good stuff. But buy it, buy it up and put it in the cellar. So and I can't remember what it says on. I mean, it's a navy flake, but does it have a description or anything?

SPEAKER_03 1:30

From the roar of jazz music to the revel of old and new friends alike, New Orleans speakeasies are not subtle establishments, to say the least. With colorful cocktails lining the bar and wisps of smoke dancing in the dim light, these retro bars embody that daring spirit of one of the city's most iconic eras. Something that we sought to capture in this bold seller series, take on the traditional navy flake, speakeasy navy blend, estimated peak 10 to 15 years.

SPEAKER_00 2:03

So I didn't even make it. Well, I have another one over there waiting. But I think making it what we made it eight years or something. Yeah, we're close. We'll try it out and see. I think this is gonna pair very well with what we're drinking, which if we haven't said uh Jack Daniels Sinatra Select. Sinatra Select. Even a nice little book for you from Jack Daniels. Well, this is a nice book, yeah. Comes with a nice case and a nice book cover book cover book with pictures of old blue eyes.

SPEAKER_02 2:31

Old blue eyes, is that his nickname?

SPEAKER_00 2:33

Yeah, you never heard that. Oh yeah. Oh old blue eyes.

SPEAKER_03 2:36

I uh I I heard uh uh Amy put on uh like Classic Country on or I'm sorry, Classic Christmas, and there was a Christmas waltz that came on, and it was Sinatra's. I never heard it before, and it's my new favorite Christmas song. I absolutely love it. I gotta remember to look that up. Yeah, it's just it's called The Christmas Waltz by Frank Sinatra, and it was on you know one of his Christmas record albums or something.

SPEAKER_00 3:05

So I have you know I like vinyl. I have a number of uh Sinatra albums, and there is no better listening for Sinatra than vinyl. The pops and the cracks and everything, it's absolutely the best. But uh yeah, I've never heard I heard him do a Christmas song years ago, something to do with getting uh getting ties and stuff for Christmas. There was like him, he was doing a duet with some female. I can't remember what that now that was, but he was older when he did that song, I think. Now, is that a broken flake?

SPEAKER_03 3:40

Or it is a uh a broken flake.

SPEAKER_00 3:44

Put a broken flake there. Okay, good. You know, really long strands. Okay. Well, that's that'll be easier to pack. We pick out a pipe. Oh, navy flake. Man, I don't know. I don't smoke many navy flakes, so let's see. I'll probably throw it in a Virginia. Oh, you know, I think I'm gonna put it in a Zer Zer Jacobo. Zer Jacobo? Zer Jacobo. Straight billiard, hand-carved, from Italy. It's got a little Dunhill spot on the stand. Oh dude, this is an old one. It's a really great pipe. But they would have smoked back in the day for sure. Because it's a straight billiard. But it's got a Dunhill dot, you said. Dunhill dot, yeah, that's a dot that I mean they do it on other pipes too, but the Dunhill made are famous. But uh believe it or not, this is very high-end pipe. But it doesn't look like it's unassuming, you know what I mean? But high quality, man. Zuri Jacobos are fantastic. Handmade pipes. Had this one for a long time. This was in estate too, which makes it even better. Um so it's I mean, this is probably from like the 60s. Uh it was just lightly used and sat on a shelf until it came into my position. And I don't smoke it much, but it is a really great smoker. And I'm just kind of stuffing, Steve. I don't know if you rubbed yours out. Just kind of stuffing. I did a lot of stuffing too, folding stuff. Yeah, it might be a bit of a uh not nice person to keep going. I don't want to call it a bitch before I light it up, but it might be. We'll see. But usually with these, it's it's either gonna be uh terrible the whole way through or it it just takes a little bit to get going, but once it gets going, it stays going. We'll see. Yeah, it's hard to get a uh hard pack with these big sticks. It all really comes down to how you do the top. So when you get that first light, you kind of have to set set yourself up for success. But um, they can be a bit of a pain in the ass. We'll see. I think this is gonna well, that smells fantastic.

SPEAKER_03 5:45

I kind of worked hard to keep the the false light going a little bit to try to uh build up that that cake on top. So navy flake. What does the navy flake actually what does the navy part of it mean? Is it just did that come from someplace?

SPEAKER_00 5:59

Navy flake is a is a type of uh blend. Like it it would be like saying uh barbershop scent. You know how barbershop scent has a very specific type of scent? There people do different iterations of barbershop scent, but it all has the same kind of talc and bergamot type of quintessential smells. So navy flake is the same thing, it's very much a type of thing, but people have different iterations of it. But I think it's mostly, if not all, Virginia. I'd have to look it up. I think it's I don't think there's really anything added to it. I just think it's how they age it, where they get it from, how they they might, if they add anything, it might be a hint of something. Let me see. But it's been around for a long time, but it's its own thing, uh Navy Flake.

SPEAKER_03 6:46

This is 90 proof, over 80 proof. This is 90 proof, yep. So the Sinatra bumped up the proof a little bit, and they uh do some special stuff with their barrels.

SPEAKER_02 6:56

We just got done talking about how Jack Daniels uh kind of coined the sour mesh thing. Nowhere on here does it say sour mesh. This is completely different.

SPEAKER_03 7:05

Yep, yeah. It's uh it's a different uh bottle type. It it has this it's still square, it still has the same uh kind of shape to it, but stretched out. It's taller, and that could be because it's the liter.

SPEAKER_02 7:18

They only sell in liters, yeah.

SPEAKER_03 7:20

Uh did they make did they sell the small ones originally or not?

SPEAKER_02 7:23

No, they only do liter size for for the Sinatra Select.

SPEAKER_03 7:27

Well, who is a big drinker?

SPEAKER_02 7:28

So give him a big bottle.

SPEAKER_03 7:32

Now, uh from what I understand at that time in the 50s and stuff, the the whiskey was oakier, so they it was a more bold flavor to it. And my guess on that is that they probably altered or changed the aging a little bit to get more wood involved. That would make sense, and so that's kind of my guess on on why that was. Sinatra, I imagine his how he ordered his Jack Daniels was he wanted two fingers with three cubes and a special water, so that was how he ordered it. So we should try that sometime.

SPEAKER_00 8:18

Pretty watered down on that. So but I've never even had uh I don't think I've ever added water to Jack Daniels. I don't I just don't know what that would be like. Top of ice, especially open it, maybe maybe their foolproof stuff might be good doing that.

SPEAKER_03 8:33

But it's a with this, they add they groove the barrel so it adds more surface area, and they leave the pieces in it. So uh when they groove it out, they leave the pieces in there, really. So there's lots of oak being added to this, and you can tell this is boulder, and so and I mean it's only proofed up to 90, so it's not like it's high proof by any means, but that 5% and the extra oak really bold this up.

SPEAKER_02 9:06

He uh Sinatra was a big Jack Daniels guy to the point where even his family, when he passed, sent him off with a bottle of Jack Daniels. Like that was his brand loyal. Yeah, he was when you talk about like brand loyalty, this was brand loyalty at its finest uh between these guys, and because of that, Jack Daniels said, Hey, we know that Frank was a big, big fan, uh big supporter of ours. Uh so we want to create a special bottle just for him and his namesake and ask the family permission. Like, is this something that would be all right with you guys if we do? I'm not upset that they did that.

SPEAKER_00 9:50

Did this come out? I might have just missed that. Did this come out while he was still alive or not? He was after it was after. Okay.

SPEAKER_02 9:55

This was uh this was kind of made at like in memory of him.

SPEAKER_03 9:59

And they actually released another version of it, uh, the Century edition on his 100th birthday. I think that was a one-time release. I bet that went for a lot. He died in '98. Yeah, but I remember when he died. Really?

SPEAKER_00 10:12

Yeah.

SPEAKER_03 10:13

In 98. 98.

SPEAKER_00 10:15

His birthday was December 12th. Going back to the tobacco, real quick. Navy flake tobacco is a type of tobacco made from a blend of Virginia, like I said. Sometimes they add a little burly or a lot of Kia, um, but then it's pressed into blocks and sliced into large flakes. But the here's where the navy part comes from. Often associated with a slightly sweet, rum-like flavor. Due to the historical practice of sailors storing tobacco with rum while at sea, the navy part of the name refers to its origins with sailors who preferred the compact, long-burning nature of this style tobacco. So um it's not that they're really using rum flavoring additives, but they would take flaked tobaccos uh on board ships because it would store for such a long time. And it sounds like they would store it with rum and stuff. And that's why you do get some navy flakes with rum topping and whatnot. Also, um, Virginia, when it gets pressed like that, does become sweeter because of that perique-like press, um, that perique-like manufacture. When you press those commass the tobaccos, they compress, the sugars come out. So they do become sweeter anyway. So I'm wondering if, and that's why you get plummy, raisin-y rum type of natural flavorings. But they do it sometimes add uh some flavorings to certain navy flakes, like rum flavoring. So it makes more sense. I didn't, I had never realized it was from the sailors, though. That's kind of interesting. So that's where the navy part of it comes from. And those guys, um, those they always smoke pipes. I mean, look at Popeye the Sailor Man. Yeah, they always smoke pipes, it was a pipe thing.

SPEAKER_03 11:47

That was um, for whatever reason, I'm being on board a ship and you smoke pipes, which is interesting to me because it feels like an easier spot for water to get into, but a lot of their pipes probably had wind covers, and so because they have they make like metal covers that can go over the bowl and it will cover it up. It has like little little holes in it, and you can like flip it up to smoke and then flip it back down so that way if it's raining or anything, you can still smoke a lot of corn cobs too, so you could throw them out if you need to.

SPEAKER_00 12:17

But look at uh General MacArthur, yeah, he was a corn cob guy, he was part of the navy and all that.

SPEAKER_03 12:23

There were metal pipes that were out for a little while, they're called splinters or something like that, and you and you could uh the the newer version of it is the Falcons, that where you can change out the bowls. Yeah, those ones had like a the stem twisted on and off. And I have one at home that twists uh on and off and has like a different kind of stem, but uh it was all metal, and then they they did do something on the inside to help with the heat, but it did get I think they did get hot.

SPEAKER_00 12:53

They still make some of them too, but they did a lot of pipes that were metal encased, so you'd have wood on the inside, metal on the outside. They still make some of those. Nord Nording makes one, they use aluminum, stems are aluminum, the bits are you know acrylic. Yeah, but the bowl itself is wood, but it's encased in metal, which makes some sense. Yeah, um, it also probably keeps the the heat to uh it probably distributes the heat a little bit better as well. But they do still make some of that stuff, and then like you said, falcon pipes, which are great too, because you can really take a bowl off a falcon pipe and store that, especially the wind cap or like a cork in your pocket, and then you can put the stem in your back pocket, you know, and then you can kind of put it together, smoke it, and take it apart. That's kind of cool, but they they do make certain. I've never I've never smoked one, and I don't think I ever would want to smoke like one with a metal bowl. That would be way too close to like weed for one thing. And like I don't think it would be very good for another, and it would get very hot. I just don't I don't think I'd like that. But I I would be okay with smoking a metal encased one. They also have done leather-encased uh pipes too, with wood on the inside and then leather leather wrapped outside. Yeah, that was a big thing in like the 60s. You can still get some, and then Mircham on the inside and leather on the outside. They still make those, or they don't think they make them, but you can get them, you can buy them at old shops and stuff.

SPEAKER_03 14:17

Now, uh, do they smoke them on submarines? Well, sure, they decided to go up a little more often to let the let smoke out.

SPEAKER_00 14:23

I'm sure they I'm sure they smoked all sorts of back then. They're well, you know, in um no, that was an aircraft carrier. I was gonna say in Top Gunny smoking a stogie.

SPEAKER_03 14:33

Yeah, yeah, that room was pretty smoky if you looked at it. So, yeah, this uh this bottle, much more bold than uh than original Jack Daniels was. I love it, dude. I I just love it in a very good way.

SPEAKER_00 14:46

It turns up all the flavors of Jack Daniels. I want to get that last bit of sip in there. There's like a little bit in the bottom on the bottom. That's not going to waste. Yeah, flip her over. I've had that for a couple years. This is a nice bottle, too. And you said it only comes in liters, right?

SPEAKER_02 15:00

It only comes in one liter. It comes in a nice case, uh, kind of like a bookcase. You have to open it up, and then it's got a book on the inside, and that guy. It's a heavy effing bottle, too.

SPEAKER_00 15:09

It is look at the bottom of that. I mean, look how thick though on the glass is. They didn't hollow it out at the bottom like they do on everything else. Yeah, it's a thick and they got it's embossed with this fedora. They really did it up well.

unknown 15:20

Yeah.

SPEAKER_02 15:21

Like for the fact that he that that was his drink, and for them to be like, okay, we're gonna make something to honor you.

SPEAKER_00 15:29

So what so do we know what what do they do? Do they do anything different other than the proof?

SPEAKER_03 15:33

Yes, they do, yeah. They so they groove out the barrel. Groove out the oh, then that's what this is about, right?

SPEAKER_02 15:38

Yeah, on the side of the label. So they cut it into the barrel, so it's it's it's uh they they chart and then cut it, so they like with a knife and slice it open to one for more surgery. But it also introduces a whole different flavor. Uh because if you think all the wood, yeah, I mean uncharted wood. But if you think about like uh if you've seen staves, right, that they kind of pulled apart the the barrels after it's been uh had some whiskey sit in it, you can see uh on the wood uh where the whiskey kind of soaked in and made its uh imprint, so to speak, right? So if you can imagine now we're done charring, we're gonna cut it open so that there's more it allows for more of that to interact and play around together, which is interesting because it's almost like a toasted barrel before toasted barrels became popular. Because if you think if you think about it, like it is when you cut into that wood that's already been charred, you're kind of hitting that toasted the toasted aspect of the wood that didn't get fully burnt, but got some it got some heat involved.

SPEAKER_00 16:48

I love it. I I think it's great. It's it's like Jack Daniels' flavor still, but turned up. Turned up to like 10. I love it. I think that this is by far and away the best thing that they put out. Even over the single barrels, even over the single barrels, even over the single barrel rye. I mean, I like the single barrel rye, but again, those depart from what I consider Jack Daniels like to be. They're good in their own right, but they're not really like Jack Daniels, they're just good. This is still Jack Daniels, but it's Jack Daniels the way Jack Daniels should be. Yeah, I would have like the perfect iteration of what Jack Daniels is.

SPEAKER_02 17:26

I think if this was their normal everyday offering, they could compete with a lot of big boys.

SPEAKER_00 17:33

Dude, I this is one of those things that I could drink all the time. And that 90 proof is perfect, yeah.

SPEAKER_03 17:38

It worked out really well for Frank Sinatra and his relationship with Jack. Uh Jackie Gleason introduced him to it. Which Jackie Gleason has nothing to do with. No, right? He just was a fan. Right. Jackie Gleason was a fan. And they were good friends. Yep, he was a comedian.

SPEAKER_02 17:54

When I heard that, I was trying to figure out well, okay, what does Jackie have to do with Jack? He was a funny guy.

SPEAKER_03 17:59

Yeah, he was very funny. Uh, he was the uh the honeymooners was was him. Straight to the moon. And so uh the uh the family guy powed right in the kisser. That's him. That's him. That's Jackie Gleason.

SPEAKER_00 18:13

Yeah, he'd say, Yeah, one of these days, that's all pow right to the moon. Yeah, no, pow right in the face, pow right in the face, pow right in the kisser. That's what he said.

SPEAKER_03 18:20

But after that, and he decided he liked it, Jack Daniels really let him take off with it. Every every show he went to, there was a case waiting for him in his dressing room.

SPEAKER_02 18:31

Now, was that from Jack Daniels, or was that from the bar wherever he was at?

SPEAKER_03 18:35

From Jack Daniels. Okay. I mean, I'm sure it went through the bar or whatever, but it was because of Jack Daniels making sure this guy's gonna make sure we we want to make sure he has they were he was the celebrity endorsed before they did a thing. Exactly.

SPEAKER_02 18:49

This was the Ryan Reynolds of Aviation Gen.

SPEAKER_00 18:52

This was this was a celebrity endorsed thing before they knew what that was.

SPEAKER_03 18:56

Yeah, I don't think Jack or I don't think he got any money from Jack Daniels. It was never a branding deal, but he got free boots.

SPEAKER_02 19:03

I was gonna say, look, let's be honest here, which is better in a lot of ways, right? If I either got paid or could get free cases, I'd take free cases. I'd take free cases any given day. Now, as the stories go, and maybe you can yeah, maybe research and verify, he would have at least a bottle. So they they would have a bottle sitting out with two glasses and a tub of ice. Uh that was like his it was his thing. Every every green or you know, green room he'd go into before he'd go on to the show was he'd have they call that a writer agreement. Yeah, okay.

SPEAKER_00 19:37

A writer. Yeah, that's what, yeah, whatever you your writer is.

SPEAKER_03 19:41

Yeah, whatever uh whatever agreement you have before going to a show as the as the celebrity person.

SPEAKER_00 19:47

Nick has to have a uh sushi um assortment, you know, waiting in the green room with uh, you know, three dosecis before he gets on stage, you know what I mean, or whatever. And they if they don't meet that agreement, I'm not showing up. And some of those writers are ridiculous. Have you ever looked into that? Oh yeah, like some of the musicians and stuff, they get kind of nutso with it. And they're like, I need wasabi nuts made from uh the alpine mountains of the Himalayans or whatever, whatever the hell it is. And if if they're not there, I'm not performing. So then they if yeah, they have to do it, or they don't, or they don't want them, you know what I mean? That's just yeah, you can research it. Some of those writers are ridiculous.

SPEAKER_02 20:27

I feel like that'd be like I I need a bottle of old fits in the green room.

SPEAKER_00 20:32

That were all people, yeah. That would be nice. I think one, uh, I can't remember who if it was Johnny Cash or somebody wanted like a black room, they had to be in a black room, like the green room had to be painted black or something. It was like it was just weird stuff, yeah. But you know, those guys are all eccentric and whatnot.

SPEAKER_02 20:47

But so do we do we ever know the the stories of him getting his own bottle? Did he finish the bottle by the end of the night?

SPEAKER_03 20:56

Uh I have no doubt he did part of the time. He wasn't known for being a light drinker.

SPEAKER_00 21:00

It's only 80 proof. I mean, yeah, and with all the water, it's like hard to drink a bottle of Jack Daniels. It would not be hard, especially he had two glasses, so one was for somebody. Yeah, right.

SPEAKER_02 21:11

That's why I was always I've always been trying to figure out well, what's the second glass?

SPEAKER_03 21:16

Either that, uh, or just anybody that was coming into the green room, or anybody else's so so that he could sit and talk with somebody.

SPEAKER_00 21:23

Probably found some lady out in the on the on in the in the audience and was like, hey, I have uh a bottle of Jack Daniels, a bucket of ice, and two glasses waiting in the green room if you want to come with me. You know, you know, it's probably his thing like every show. Like, all right, that's time to get a steak in uh well this little surfing turf years.

SPEAKER_02 21:41

So obviously musician, right? Singer. But if you look at history when it comes to music, it it's it's constantly evolving and changing. What brought about that style? Do we do we know like what 'cause he was he was he was a career. Okay.

SPEAKER_03 22:00

Uh as that cut that that like rat pack sound is called pruning.

SPEAKER_00 22:04

There's a lot of people doing that type of music at that time.

SPEAKER_03 22:06

Yeah. At that time it was really popular. It's died out. There are still people that do it today. Uh Michael Bublet would probably be the most popular one. Carrie Connick Jr. a while back was doing it. Yep. Uh there's there's a new kind of country jazzy version of it with the red clay strays. They're another band that's kind of coming out that has a like a croony kind of feel to it. The red clay strays. They're fantastic and I highly recommend looking at it.

SPEAKER_00 22:30

Bing Crosby. Uh they they were all they were all doing it.

SPEAKER_03 22:34

Yeah. Um, and then they kind of got together, Nack and Cole. And so they got together and just did a lot of stuff together, and they called themselves the Rat Pack. Uh, there was some mobby activity going on as well.

SPEAKER_00 22:47

So if you want to know Sinatra's story, watch The Godfather part one.

SPEAKER_02 22:51

So was Sinatra Italian?

SPEAKER_00 22:53

Yeah. Oh, big time Italian. Big, big time Italian. The thing about definitely some mob ties between all of them. If anybody's like that was BS, uh, because it goes through that, the band leader and then the guy with the that played in the movie, because Sinatra did movies. It was so real that Sinatra sued uh the guy that wrote The Godfather and won because it was his story, like that he was straight up connected with Mafia. He was very much Italian, yeah. Olive oil skin, Johnny Fontaine is who they called him in the movie, but it's Frank Sinatra.

SPEAKER_02 23:23

Frank Sinatra. So we're talking Italian. Was he do we know is he first generation Italian? Do we have any idea?

SPEAKER_03 23:29

Um, I don't I don't know if his parents were born.

SPEAKER_00 23:32

I think his parents were off the boat. I would assume that either if he wasn't first, he was second. Enough to be that connected with the mob. You know what I mean? Like he was like off the boat.

SPEAKER_02 23:41

Because it's interesting because I look at that and I think, why whiskey? I think wine.

SPEAKER_00 23:45

You know what I mean? Like, I would think you'd want to. Well, he drank wine too. You know what I mean? If you watch videos and stuff, like he would the thing is, those Italians uh they drink a lot of wine while they eat, but they don't drink it outside of that outside of that. You know what I mean? Even in the movie The Godfather, if you watch, they they eat a lot and they drink a lot of wine, but they don't drink bourbon, like they don't drink whiskey when they eat, but they do drink whiskey outside of that, and they'll they'll drink a lot of scotch too. You know what I mean? Like that they drink just not uh not while they eat. When they eat, it's like wine is with food. And honestly, that's kind of how we are. You know, we we drink a lot of wine with food, but I when's the last time me and you drank wine outside of that, yeah. And even Bob does that, and he's Italian, you know, he drinks wine. You heard uh when Mary opened wine the other day, he said, I'll have some with dinner with Thanksgiving. Yeah, but he were drinking before that, so you drink before and then you drink wine during, and then you drink after, you know, you don't drink while you eat, though.

SPEAKER_03 24:40

Also, I think I mean he because he was a musician, he was in the bar scene, yeah. So you know you don't have wine at the bars he was playing at.

SPEAKER_00 24:47

Yeah, that's true. Candy is dandy, but liquor's quicker.

SPEAKER_02 24:52

Did he play was he a musician? Did he play any uh instruments or just sing? Uh I think he just sang. He could just he just sang. I mean, he might play guitar or something, but he didn't play it on stage. Yeah, I was gonna say that that time period you'd think of like the rap pack. None of them played. None of them played, but it also wasn't played the piano. Bing did.

SPEAKER_00 25:09

I was gonna say piano and like grass and could play the piano, honestly. But a lot of so you're talking about this time, jazz was the thing, and it this became the the evolution of jazz. This is adding lyrics to jazz. That's really what this was vocals with the music, and that became big band jazz. That's what, and that's where you had all the guys, the the Nat King Colles and the Frank Sinatras, and the and the uh um what was his name? Um Sammy Davis Jr. Sammy Davis Jr. Um and Ben Crosby was kind of a little bit earlier before these guys, so he was the kind of the old, like the older guy doing it. But these guys came out and it was like they were all doing it. Uh Dean Dean Martin. Dean Martin, another huge Italian, another huge drinker. We had to talk about him sometime on the podcast, uh, because he was just awesome. Uh, but Dean Martin is another one. Yeah. And these guys would get up and they would just belt it out, half in the bag, like drunk. You know what I mean? Like sing their hearts out, didn't play an instrument, you know, and they were the lifestyle. They were the suit and tie, cocktail in hand, smoked pipes or cigars or cigarettes or whatever. Um, they were in movies like The Godfather and, or not The Godfather, um, Guys and Dolls, things like that. They were in Tough Guy movies and they played gangsters, you know what I mean? Um, with class.

SPEAKER_01 26:34

Yeah.

SPEAKER_00 26:35

That was it was the time, man. It was a great time. Yeah.

SPEAKER_02 26:38

Whatever happened to that style. Why did it go out? Suits became difficult. Yeah. But I mean, like the classy, like bars, the death, the death of that style was uh the 60s and 70s.

SPEAKER_00 26:52

It was the flower power movement. So uh up to look at Mad Men. You watch Mad Men at the end of the show, even Don Draper, the guy that you're talking about, the quintessential guy you're talking about right there, suit and tie, cocktail out. He moves into like a 70s hippie cult at the end of that show because that's where things are going. And in the 70s and uh 60s and 70s, people moved into this and they started growing the hair out and growing the beards out. And this it came from a time with guys shaved every day, yeah, wore suits every day. Then they started growing their hair out and growing the beards out. And you see in that show the progression of things, yeah. And it moved into this like free movement thing, and and and sh, you know, uh releasing the shackles of nine to five society norms.

SPEAKER_03 27:37

Yeah, because it's to be that person, to be the suit and tie guy that shaves every day and everything, like that takes a lot of work. Right. And in today's world, it takes a lot of money. Uptight. Uh yeah. I mean, you have to you're af you're gonna have to spend some time in the morning taking care of yourself, getting yourself dressed. It takes a while. I shave every day.

SPEAKER_00 27:56

Yeah, it takes a long time. You know what I mean? I do too, but you know, yeah, yeah, you yeah, you're the flower power guy. I'm over here. I wet shave every morning, you know what I mean? But it does take time, like it takes effort, and there's days where you skip it because it's just I don't have time for that. But those guys didn't do that, those guys would not show up to the office looking like uh with with a with a one-day beard, they wouldn't do it.

SPEAKER_03 28:17

And now it's it's become kind of a uh a trope in some movies and some TV shows, is that like there was a movie called uh The Intern, and it was um, yeah, uh what was the guy's name in that? Uh it's uh Robert De Niro. Oh Robert De Niro, yeah.

SPEAKER_02 28:33

I almost said Al Pacino, but I was like, it's not Al Pacino, also Italian, yeah.

SPEAKER_03 28:37

And you know, she's uh An Hathaway is running like a marketing company or whatever, and he's coming in, and he, you know, he's the old guy that's wearing a suit, even though everyone else is in t-shirts and stuff. And there's a there's a TV show out now with uh uh Ted Dancon. And yeah, and he's old now. Um, I mean, he's always now that he's gotten older, he's always played that role when he he was on on the good place. He was always in a suit and stuff. And on this show, it's the same thing. He's he's an old guy that's not retired, but he still gets up every morning, puts on a suit, and goes out to the world.

SPEAKER_02 29:13

But even so, you think it's uh you think about him, right? And in TV shows, um, he was cheers. Yeah, yeah. So even in cheers, it was 70s and 80s. It was 70s, 80s, but it wasn't a suit and tie, but it was in it was a nice button-down shirt, he took care of himself, but he was definitely more relaxed.

SPEAKER_00 29:30

Yeah, his hair style was more 80s or whatever, he was more relaxed, and uh and now he's just now he's playing the old guy.

SPEAKER_03 29:36

Like that's that's the reason he's going to the suit and tie.

SPEAKER_00 29:39

He's always worn a wig, by the way. Oh, Ted Dances is bald. He uh he's bald, yeah. Bald bald.

SPEAKER_02 29:44

And I when I ask what what happened to that time period to die out, and not so much the style of dressing, right? Um, but the style of bars. Like what happened to speakeasies, yeah. What not just speakeasies, but like classy. What happened to classy?

SPEAKER_00 30:01

Society has gotten uptight. If you want to answer to all these questions, watch the show The Mad Men because it goes through the progression of everything. Uh, it goes from well, you could drink and drive, and people had liquid lunches uh at work. You know what I mean? People popped open bottles in the workplace and people were smoking in the workplace. You see them get more uptight. All of a sudden, people are getting in trouble for drinking and driving. All of a sudden, somebody gets their foot ran over with the lawnmower in the office because they're drinking and farting around and goofing around, and all of a sudden, no more drinking in the office. Things became more, you see, society tightened up, but it's because things were getting a little bit out of hand. You know what I mean? Like you can't get your foot run over by a lawnmower that somebody's driving around the office party because everybody's, you know, full-on hammered. You know what I mean? That's happened. So all of a sudden, no more drinking. So, like the rules we have in place were because of things people did. We used to drink in the workplace. Why don't we do it anymore? Because people overdead it.

SPEAKER_02 30:55

So I bring all that up and asking, trying to figure out why things changed because of this bottle, because of Jack Daniels in general. We just got done with Jack Daniels number seven, and I think we all agreed that there's a there's a controversial stigma about it that says it's not worth having a glass of.

SPEAKER_00 31:17

It's a bottle, below proof point, yeah.

SPEAKER_02 31:19

It should be for shots, you know, college kids. It's it's a step above everclear. I don't know if we ripped it that hard, but we don't rip it that hard. It's almost that stigma that that that's there for Jackie.

SPEAKER_03 31:30

It's a cheap drink.

SPEAKER_02 31:31

Yeah. But it wasn't a cheap drink back then. And I wonder if it had a lot to do with the thought process behind everything. Everything was classy. Everything there was care put into it.

SPEAKER_03 31:44

I don't think whiskey at that time, whiskey was then a classy drink. So that you didn't have a cheap version of it. I think it just was what it was. It was whiskey or it wasn't. This is this bottle, the the Sinatra select.

SPEAKER_02 31:59

The Sinatra Select brings back almost that class that you would expect from from Jack Daniels back then.

unknown 32:05

Yeah.

SPEAKER_02 32:06

Which I say with a saddened heart because it's almost a shame.

SPEAKER_03 32:13

Like if this is what it was, what it comes down to is convenience. So it is uh it's easy to go to a bar now. Anyone can go, you can go and you can do whatever you want. Uh you don't have to be dressed a certain way, you just go to the bar. Whereas the bars these guys were playing at, that's not wasn't the case. You didn't everyone was invited.

SPEAKER_00 32:34

You know, you had to be buying connections to exactly because they didn't have all the other stuff. You could go to a movie, he was playing. You could go to a bar, like a nightclub, you could go to a restaurant. Well, what else was there to do? Yeah, they didn't even really have good TV on like people didn't stay home. If you you went out, you know what I mean? People all wanted to go out. You're right, Steve. Like, and the thing was, so people, these clubs could be exclusive, and that's how they got money. You need to pay to get in, you need to pay, and then they filled up, it's who you know, you know what I mean.

SPEAKER_03 33:04

So there probably were not a ton of factory workers that saw Frank Sinatra live. Oh, there probably were not a lot of factory workers that listened to Frank Sinatra, right? Like, there was other music at the time, his version of the music was a high-end version. So the Jack Daniels that he's drinking, and being in the people that he played for were high-end people, right? Like these were white-collar people that were fairly well off. The middle class back then, which was higher than it is nowadays.

SPEAKER_00 33:32

Yeah, middle class was kind of what we would call high high class. The guys that had the the they were the bosses and the jobs and stuff, and they they weren't the workers.

SPEAKER_03 33:41

I I would say that we wouldn't see him very often. Like if he was around today and we were or back in his whatever, you know. I think we would be people that might see him once in our lifetime. Speak for yourself, Steve. Like, I'd be a part of this, I would be there. Yeah, we go check him out once or whatever else. It'd be a big deal. It'd be a big deal.

SPEAKER_00 34:02

And you put on your best outfit. Back then, these guys would just go after work because they were already dressed in a suit. They were the corporate tycoons. Yeah, he'd be playing at a high-end steakhouse. They were the corporate tycoons that had a liquid lunch and told everybody what to do. And then Heather's secretary called their wife and said, Hey, when you're done shopping, I'm gonna pick you up and we're gonna go out to see Frank Sinatra. Yeah, these were the guys, it wasn't the dudes working nine to five, like hustling it, you know what I mean. And those guys also weren't drinking Jack Daniels, they were probably drinking like cheap beer or whatever, you know.

SPEAKER_02 34:31

Like so, I I this looking at the two differences between these bottles, I respect this bottle a whole lot more than I do the number seven. And I I like that they did that for Sinatra. I wish this was easier to get. Yeah, I wish that this wasn't as expensive.

SPEAKER_00 34:45

You wouldn't have this bottle without old number seven. I know, so don't forget about that. I know, but I do think that this bottle is amazing. Also, I don't think it's something that they it doesn't have to be as uh uh expensive or as uh hard to get as rare as it is, yeah. That which sucks. I think they could totally put this out on the pro on the market and sell it for a decent amount. Uh 80 bucks or something. If you had like an $80 bottle of this, to hell yeah, dude. Oh man, like, and then just make it a fifth. Make it a fifth, don't put it in a fancy bottle. You could still call Frank's Nacho Select or whatever, but man, I don't know. And then do one-offs or whatever. But this is so good. I want to drink this all the time. I really enjoy this. I mean, like I'm savoring these last few drops. I want a bottle of this. I'm just afraid if I get one, I'm gonna go through. That's why it's a good thing it comes in a liter because I do want a bottle of this. I think I would spend the money if I could find it. I think I'd spend 200 bucks on it because I want it, I like it. I think that a lot of people see this as being just an overrated, overpriced version of Jack Daniels, and it's not, it's very good. It's everything good about Jack Daniels amplified.

SPEAKER_02 35:52

Yeah. So this uh this got released in 2013.

SPEAKER_00 35:56

Wow, not that long ago.

SPEAKER_02 35:58

But if I think of the time period of 2013 and when this got released, guys weren't spending $80, $90 on a bottle.

SPEAKER_00 36:06

Oh, that's when I it's when me and Laura got married.

SPEAKER_03 36:08

That's before the really the boom happened.

SPEAKER_02 36:10

Yeah, nobody's spending that much money on a bottle. Jack, Jack could put this out in a fifth and they could drop the price because it's about $200 bottle. Yeah, they could drop the price tag to $130, $80, $80, $100, yeah, $80, $90, $100, and guys would they'd buy it on a heartbeat. Yeah, we're already spending some. How much is their single barrel stuff? $75 to $80.

SPEAKER_03 36:32

$75 to $80. Yeah, so if you made this a hundred dollar bottle, hundred dollar bottle.

SPEAKER_02 36:36

And I would I would have it. Like it is something that I would be Chris's gonna kill me for this. It'd be something I'd be proud to have on my shelf.

SPEAKER_00 36:44

Yeah, as opposed to the old one.

SPEAKER_02 36:45

You know, as opposed to the old number seven, there's that there's that stigma that's a good thing. I'll be proud, and I can't drink it.

SPEAKER_03 36:50

Yeah, I would drink it regularly, it's really good. So the question to you, Nick, is we just finished your bottle. Yeah, so are you gonna buy another one? If you got a chance to buy another one, would you buy it? You'd have to find you'd have to find it. I'd have to find it.

SPEAKER_00 37:03

Where'd you how'd you get that one?

SPEAKER_02 37:05

Do you see it? That one I I had seen it a decent amount, right? So uh Mary and I, we would have been here in in Ohio, in Columbus. So during COVID, so around 20 2020, 2021, and there it'd probably be the height of COVID, is when he had his wedding. So uh old roommate, good friend of mine, had a his wedding in about 2020, I think. And we were all supposed to get together because bear in mind, all we had five roommates, right? We moved across state kind of deal. So we were supposed to all be coming back for this wedding, and so the idea was let's find a bottle that's uh suitable for this this kind of event. And we weren't all huge into whiskey at that time, but some of us really liked the sweet stuff, and so I saw that Sinatra Select was out and I thought Jack Daniels sweeter, friendlier. This one's higher end, so why not make it for a special occasion? I didn't think I was actually gonna like it. Yeah, the idea, and I even told Mary this was I may just leave it there because it was in Indiana, so I was like, I may just leave it there. They can have it, it's a nice memorable thing.

SPEAKER_00 38:21

Wait, I missed that. Did you pay for it though? Yeah, oh yeah, so you you spent the money on it.

SPEAKER_02 38:25

I spent the money on it, yeah. Um, but I found it up at um Hawkins. Hawkins, yeah. Yeah, I found it. I don't know. I don't know because you guys know why Mary and I were up there. Yeah, because Bob and Rosemary still would have had the house until Hawkins get some good one off stuff, so they had they had the sitting on the shelf, like behind the the counter. Yeah, and I was like, I'll take it. Like that that's fine. Yeah, um, it was a special bottle. I didn't want to leave it because it wasn't bad. Like it actually drink very good. Would I buy it again if I could find it?

SPEAKER_00 39:04

For the 200.

SPEAKER_02 39:05

I'd have a hard time at 200. Yeah, it's good.

SPEAKER_00 39:07

200 is a high price point.

SPEAKER_02 39:09

It's good. It I bear in mind it only sells in a liter.

SPEAKER_00 39:12

It's overpriced. I I just for the 200, but but I want it too, you know what I mean? Like, I don't know.

SPEAKER_03 39:19

Yeah. Well, that's the question. Now you have the bottle, you have the proof of it, you have the little book, the pretty bottle. Would you buy it again? And I think at that price point, I don't think I would. At a hundred, absolutely freaking. Oh, yeah, though. This is easily a hundred dollar bottle. Um, maybe a hundred and twenty with the liter, right?

SPEAKER_00 39:39

You know, but I think I would pay for it. I think I would just have to uh there's no way I think uh I'd have to justify it. You know what I mean? But like that was easy for me to do that. What's funny is there's other bottles that are really, really good that are 200 that I'm like, yeah, it's good, but nah, I wouldn't. But this one, I think, yeah, I think yeah, I would. I I would love for this to be at 150, even I think this would be actually totally okay with it. 150. I 200 is a lot for what this is, but it is a liter. So you have to think, you know, you're getting extra, you know, is that worth the extra 50 bucks or whatever? Yeah, probably getting like a bottle and a is that a bottle and a half? That's not quite a bottle and a half.

SPEAKER_03 40:15

A liter liter is gonna be a 750 is a regular bottle.

SPEAKER_00 40:18

Yeah, 750 is 25 ounces is a liter. So it's an extra quarter. A quarter, bottle and a quarter, yeah. Yeah, it's not quite a bottle and a half. It's a high price point. And I I I think they're just trying to make money at that point. I hate it. I think that they should lower it and do what they do, but or come out with a bottle just like it and change and change the name. I'm not buying it. Here's the other thing. I'm not buying it for the booklet, I'm not buying it for the box, I'm not buying it for the Frank Sinatra name. Although I like all those things. Uh I I really like the Frank Sinatra name, but I'm buying it for the way it tastes is really effing good.

SPEAKER_03 40:52

Yeah, the I don't think the liquid inside is worth 200 bucks for the bottle. You add in the story and the limiting, make it limited, all that stuff. That's what makes it the 200. You can charge it, yeah. Yeah, but if you could, and and there's extra involved in the process with the extra grooving and all that kind of thing that makes it so that I don't know that they could make it a an everyday item or like an all-the-time item, but they could definitely do a seasonal thing, yeah, and they can make it limited, but drop it down to 100-150 for the a hundred bucks for the small size and still sell it out and still be able to do it and and scrap the Sinatra part of it, just make it, you know, make this their Gentleman Jack.

SPEAKER_00 41:37

Yeah, Gentleman Jack is actually not very good. Make this the Gentleman Jack. Exactly. Holy cow, dude. Make Gentleman Jack a hundred dollar bottle and and put this stuff in it and scrap Gentleman Jack. That'd be great. Because I don't mind Gentleman Jack, I just don't see it's not that it's not worth the extra. I I actually prefer old number seven to Gentleman Jack. That's saying something.

SPEAKER_02 41:57

What's interesting is you look at price tag, right? We're talking price. If you look at price tag for Jack overall, old number seven 20 bucks. You then go to the single barrels, you're now talking 75, 80 bucks. You go to their bonded or their triple mash, which is bear in mind less than a fifth. And yeah, we're talking now 50 to 60 bucks. Yeah, then we jump up to this guy. Yeah, like prices are all over the place.

SPEAKER_00 42:26

I was just about to say they go from like fairly decently priced stuff to like very expensive. Very crazy. How much is Gentleman Jack? 30 bucks. I think it's about 10 bucks more. So say, I don't know, inflation. This could be a $25 bottle now. Say this is $25. Gentleman Jack's probably around the $20, $35, $40 price. I think inflation, we're like five dollars off every time. Because this used to be like $19. I think with inflation now, this might be like $25. I think it's just gone up. I think it's gone up five bucks. But I I think Gentleman Jack's probably right around $35 to $40. Jameson and and Jack are about the same price. Jameson's now $25. And it used to be $19. Right. So they're probably about the three. I thought they said probably about $25.

SPEAKER_03 43:04

$25 on the nose. That's old number seven is $25.

SPEAKER_00 43:08

See, it's gone up like it's like five bucks. Right. Yeah. Used to be $19.99 on sale or something like that, or whatever. But so maybe that's my I I really like this bottle, but my one complaint gentleman jack is $30. It's only five bucks more. There you go. I mean, so I was pretty much right on it. But uh the five dollars is actually not worth it's not that's the thing. I and I think it's stupid because Gentleman Jack should be their higher end version of Jack Daniels, and it's just not, it's just not like don't do something that's five dollars more, do something that's twenty, thirty dollars more and make it good, make it really good. Now, I mean, their their uh bottle and bond stuff's good, their single barrel crap's good. Uh, it's just and that all has its place. Those are not this, though. Those are not this. This is something else. Um, and keep it Frank Sinatra select, but don't do the fancy crap, just make it Frank Sinatra. Frank Sinatra. Sinatra's blend, whatever you want to call it, uh, and make it a hundred dollar bottle, and I will buy it.

SPEAKER_01 44:04

Yeah.

SPEAKER_00 44:05

Also, put a cork on it. That'd be kind of cool, right? There's a cork on that one. But uh, there's a cork on their higher end stuff. Throw a cork on it. You don't have to go anything fancier than a cork, though. It doesn't have to be anything. It can be a square freaking bottle for all I care. But just like this one. It can be just like that. Uh just you know, change it up a little bit. Yeah, I'm really getting to the point where I don't give a crap how it looks. Like, you know what I mean? Like, I really don't. I really don't even care about the screw offs. It's just, I think in today's society, like corks make just as much sense, if not more, than a screw off. That's just my opinion.

SPEAKER_02 44:40

But I think it's worth $100.

unknown 44:42

Yeah.

SPEAKER_02 44:42

That at that size and what they do. Yeah. I don't know that it's worth more.

unknown 44:46

Yeah.

SPEAKER_02 44:47

It's really good.

SPEAKER_00 44:48

But I think I'd get it if I could. I'd you'd buy it once. I think I'd get it if I could, yeah. I'd buy it. Well, I'd buy it once, but I I would drink it. Like that's the thing. I'd drink it. And then would I buy another one? I don't know. But I would like to have it on hand. I like that it comes in a liter because it's more expensive. And I'm gonna drink it, you know.

SPEAKER_02 45:06

And I don't like that it can be.

SPEAKER_00 45:07

But you know, like anytime I get something in a fancy packaging, I throw that stuff out anyhow. I never keep that stuff. I think it's cool to get it. I like it. Same thing with all my other fancy things. I get but knives and fancy boxes, I throw them out for the most part. That's yeah.

SPEAKER_03 45:20

The only thing that I generally keep is like the tubes or the or like the booker box. Right. Booker boxes are good for other uses. Exactly. That's the thing. I I don't use it to hold the bottle.

SPEAKER_00 45:32

It's the best ashtray there for cigars or pipes. It's like that booker box is fantastic for that. You got a like a group of four, five, six guys smoking cigars out on the backpack, throw a booker box in front of them. Yeah, great ashtray.

SPEAKER_03 45:44

It is, yeah, because long as it's and it has the hard side that you can tap your yeah, it's fantastic for that.

SPEAKER_02 45:49

They should really change those boxes and make them out of the used barrels.

SPEAKER_00 45:54

Yeah, that would be really hard to do because those barrels are all shaped up, you know. Well, you could do is grind them down and epoxy them and do it like that, I guess. But it'd be a lot of work for a box.

SPEAKER_03 46:06

Well, they're only, you know, eighth of a thick thick, you know. So by the time you did get it flat, it's probably about the size it would be. Yeah, I don't know. It's very good. Yeah, the Sinatra story is what makes it so cool. The connection between Jack Daniels and Sinatra.

SPEAKER_00 46:22

It sounds like what's funny though, it sounds like Sinatra wouldn't have drunk this though. Why? Why would you say that? Because he had an 80-proof liquor that he watered the crap down. So he would put three ice cubes in and pour a pour of splash of water, and you think he's gonna drink this at 90 proof with all that flavor, and there's a lot of there's it's robust, you know what I mean? Like, there's it's not old number seven with three ice cubes and a chug of water.

SPEAKER_03 46:44

According to them, this is what Jack Daniels tasted like back then, and so like it had a more robust flavor. It was 90 proof back then. But I think it was probably 80 proof. I think that they're they bumped up the proof in order to to make it bolder, like it was, uh, or at least so they say.

SPEAKER_00 46:59

I think it also goes away a little bit of from what Jack Daniels was at the time. I think there was a certain I don't know if we talked about this, but there is a certain standard to Jack Daniels. And I think that when you walk into a bar, I've talked about this with wild turkey, which is why I get it so often. When you walk into a bar, you will always, always, always be able to order wild turkey. Yes, they'll always have it. And there's a certain standard there of quality. Same thing with Jack Daniels, very similar. And I think that there's a certain connection you can make with whiskey equals Jack Daniels and Jack Daniels equals whiskey. Period, the end, done. Whereas to a point of like, what do you want? Basically asking what kind of liquor do you want? Yeah, and saying, give me a shot of whiskey and it being Jack Daniels would make perfect sense. Yes, perfect sense because that is whiskey and whiskey is that. Uh, and I think that that there's something to do with the fact that Sinatra ordering a Jack Daniels was saying to the world, Jack Daniels is whiskey, right? And I think maybe that's something we didn't exactly spell out, but I think there's something to be said for that. And that the fact that Jack Daniels capitalized on that, smart.

SPEAKER_03 48:03

The more I learn about Jack Daniels and kind of how they took over everything. And like you said, when you go to other countries and they always have Jack Daniels, I think there should be a book written about Jack Daniels from a marketing perspective.

unknown 48:15

Yeah.

SPEAKER_03 48:16

Because I think that they do a really, really good job of that and like making their bottles look a particular way. Like we said, if you're if you watch a movie, you know, always in the movies, somebody will order whiskey. They never say a name because they didn't buy the rights to it or whatever. But it's always like a Jack Daniels looking. They'll grab a bottle that looks like that and you know it's Jack Daniels that they're pouring because that's what whiskey looks like.

SPEAKER_00 48:39

That's a definition. When you look up the dictionary and you see a picture of it, it's Jack Daniels is gonna be sitting there.

SPEAKER_03 48:44

Now it's being overtaken though. If you look at new movies nowadays, if you look at new movies and they order a whiskey, they're pouring bullet.

SPEAKER_00 48:53

Bullet is the thing, especially if it's somewhere set in the in the west. Yeah, yeah. Freaking uh uh Yellowstone, although they changed it, it's not bullet anymore. Now they use something, a butt blands or something, they use something else in the later series episode series. But the first uh uh series, yep, bullet everywhere, bullet, bullet. But I said that back when bullet came out. This is what you think of when you think cowboy whiskey. It's perfect, it's so perfect for like a regular cowboy ranch type whiskey.

SPEAKER_03 49:21

Yeah, but that's what the bottles look like now is bullet bottles. But before Bullet came around, they looked like Jack Daniels bottles.

SPEAKER_00 49:29

It's definitely gangster type movies. This is it. This is the that suit and tie gangster type stuff that the noir freaking hardball detective pulls out a bottle from his his desk drawer. It's gonna be Jack Daniels as he lights up a lucky strike, you know. Yeah, good stuff. I guess that's all we have to say about the Jack Daniels. It's incredibly good, it's overpriced, but the story's cool. If you have the money and you're willing to spend it, you're not gonna be disappointed. No, it's gonna be a great bottle. It is it is overpriced a hair, and it's stupidly hard to get, which is stupid for what it is. It should be. It's Jack Daniels, should not be hard to get. They could put out of as much as many of these as they want to. There's nothing in that's going into this that's making it hard to get. They're just not putting out as much as they should. They're trying to keep it hard to get, they're trying to keep it expensive, yeah, which is stupid because it's really good. And I think that they would be successful with it if they sold it more than they do. And I don't need the book, but the book is cool. Man, that is a cool book. You gotta take a picture of the book.

SPEAKER_03 50:30

It's a little like notebook size.

SPEAKER_00 50:32

But it's a small book, but it's hardcover.

SPEAKER_03 50:34

It's hardcovered with the thread binding and stuff in it. It's like it's it's done well. It's like a legit book. Yeah, yeah. I put that in a bookshelf. Yes. All right. Well, gentlemen, next week. Next week. Thank you for listening to the podcast. If you want more great content and other perks, be sure to support the show by clicking the link in the show notes. We can be reached on our website, whiskeychasterspot.com, with any ideas for the show. Thanks again.